REWE Group

REWE Group functions as a diversified retail and tourism conglomerate. Its core business involves food retail through chains like REWE, PENNY, and BILLA, integrated with convenience formats and proprietary production. Additionally, it engages in DIY markets via toom Baumarkt and offers comprehensive travel services through DERTOUR Group, addressing European consumer needs.

Founded in 1927, REWE Group started as a cooperative of independent retailers. This structure arose from the insight that pooling resources and centralizing purchasing would create efficiencies and bolster competitive standing. This cooperative model remains fundamental to its operational philosophy, fostering shared value and mutual support across its network.

REWE Group serves a broad European consumer base, fulfilling daily needs from groceries and home improvement to leisure travel. Its vision centers on being a constant companion, anticipating and fulfilling evolving customer demands. The group commits to social and ecological responsibility, striving for positive contributions to future generations through sustainable practices.