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Plum.io is a technology company.
Plum.io offers an advanced talent assessment platform that leverages psychometric science to optimize human potential within organizations. The core product provides a pre-employment assessment tool, measuring durable skills such as personality, problem-solving, and social intelligence through the Plum Discovery Survey, which applies the "Big Five" personality model and evaluates fluid intelligence. This scientific approach quantifies job fit, transforming traditional hiring processes into data-driven decisions and extending its utility to ongoing employee development.
The company was co-founded in 2012 by Caitlin MacGregor, who serves as CEO, and Neil MacGregor, CPO. Caitlin’s foundational insight stemmed from her own early career experience, where an employer recognized her potential beyond conventional qualifications. This experience, coupled with her later exposure to psychometric assessments for critical hiring, inspired her to democratize access to this powerful data, establishing Plum to help others discover and deploy their innate strengths.
Plum.io serves hiring teams and managers across various industries, enabling them to make informed decisions for talent acquisition and internal growth. The company’s vision is centered on the belief that when individuals flourish, businesses thrive, aiming to future-proof organizations by unlocking and quantifying human potential. Plum aspires to be the definitive platform for understanding and harnessing talent throughout the entire employee lifecycle.
Plum.io has raised $10.3M across 3 funding rounds.
Plum.io has raised $10.3M in total across 3 funding rounds.
Plum.io has raised $10.3M in total across 3 funding rounds.
Plum.io's investors include JFFVentures, Pedro Vasconcellos, Strada Education Network, BDC Capital, EduLab Capital Partners, Impact Engine, Real Ventures, Janet Bannister, 10100, Addition, BoxGroup, ENIAC Ventures.
Plum.io is a Canadian technology company founded in 2012 and headquartered in Waterloo, Ontario, that builds a talent assessment platform using objective, science-backed psychometric data to measure durable skills, behaviors, and job fit.[1][4][5] It serves global enterprises, including financial institutions, logistics firms, and engineering companies like Scotiabank and Arup, solving the problem of biased, resume-driven hiring by revealing innate human potential to improve quality of hire, retention, and team performance across the employee lifecycle—from recruitment to leadership development.[1][3][5] Key metrics include 93% of managers rehiring Plum-recommended matches, 77% higher retention, 80% less time on resumes, and 78% more diverse hires for underrepresented minorities, with recent awards like 2023 Best Talent Intelligence Solution and WorkTech 2023 Company to Watch signaling strong growth momentum.[1][3]
Plum was co-founded in 2012 by Caitlin MacGregor, now CEO, whose early career experiences sparked the idea: at her first major job, a boss recognized her untapped potential despite her inexperience, planting the seeds for the company; later, facing a critical hiring decision, she discovered the power of psychometric assessments to uncover the "full human" beyond resumes, but found them inaccessible and overly academic.[1][2] Motivated to democratize this data and ensure everyone gets opportunities to realize their "superpower," MacGregor built Plum after leading two prior businesses, with Neil MacGregor as VP of Product.[1][2][3] Early traction came from proving the platform's scalability for global talent decisions, leading to investments like EduLab Capital Partners in 2021 and accolades such as Caitlin's 2024 Worthy 100 recognition and 2023 Globee Awards.[2][3]
Plum rides the skills-based hiring trend, shifting from degrees and resumes to durable soft skills amid talent shortages, AI-driven automation, and demands for retention in a post-pandemic workforce.[3][5] Timing aligns with enterprises prioritizing measurable job fit and culture amid economic volatility, as seen in partnerships with firms like Arup for global onboarding and Scotiabank's cost savings.[5] Market forces like regulatory pressures in finance and logistics disruption favor Plum's predictive data, influencing the ecosystem by enabling 78% more diverse hires and reducing hiring inefficiencies, thus accelerating skills-first transformations in HR tech.[3][5]
Plum is poised for expansion with new products integrating culture, career navigation, and talent insights, capitalizing on rising demand for AI-augmented, skills-centric HR amid workforce reshuffling.[3] Trends like hybrid work, DEI mandates, and skills ontologies will propel growth, potentially through deeper enterprise integrations and global scaling. Its influence may evolve from hiring disruptor to full talent OS provider, empowering leaders to unlock human potential at scale and thrive in talent wars—echoing Caitlin MacGregor's vision that when people flourish, businesses do too.[1][3]
Plum.io has raised $10.3M across 3 funding rounds. Most recently, it raised $6.0M Other Equity in February 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 22, 2023 | $6.0M Other Equity | JFFVentures, Pedro Vasconcellos, Strada Education Network | BDC Capital, EduLab Capital Partners, Impact Engine, Real Ventures |
| Aug 1, 2019 | $4.0M Seed | Janet Bannister | 10100, Addition, BoxGroup, ENIAC Ventures, Founder Collective, M.G. Siegler, Javelin Venture Partners, Lightspeed Venture Partners, Staircase Ventures, Y Combinator, Ade Olonoh, Louis Beryl, MG Siegler, BDC Capital, Ram Jambunathan |
| Jul 1, 2018 | $250K Seed | Atomico, Episode 1 Ventures, Lockheed Martin Ventures, QVentures, Carl Bass, Charlie Songhurst, Joe White, Nicolas Berggruen |