MyTime

High-Level Overview

MyTime is a San Francisco-based SaaS company founded in 2011 that builds a fully integrated platform combining appointment scheduling, point-of-sale (POS), and customer engagement tools tailored for multi-location chains and franchises in service-based industries like retail, quick-service restaurants (QSR), and wellness.[1][2][3] It serves franchisors and corporate-owned networks by automating operations, enabling online bookings via integrations with Google, Facebook, Instagram, and more, while boosting revenue through marketing automation that reportedly increases bookings by 25%, visit frequency by 30%, and reduces no-shows by up to 85%.[1][3][6] The modular, cloud-based solution streamlines staff management, payments, analytics, and reputation tools, with low transparent pricing and scalability for hundreds of locations, earning awards like "Best Local Commerce Service" from the Local Search Association.[2][3]

Origin Story

MyTime was founded in 2011 in San Francisco, California, emerging as a response to the need for unified software in fragmented service industries handling multi-location operations.[1][4] While specific founders are not detailed in available sources, Ethan Anderson serves as CEO, leading a team of 51-200 employees with an international footprint.[1][2] Early traction came from venture backing by prominent firms like UpFront Ventures and Khosla Ventures, raising $12.3M total across two rounds, including a $9.3M recent one, which fueled growth in deployments for chains and franchises.[2][4] Pivotal moments include Apple and Google featuring it as "Best New App," Capterra's Top 20 POS ranking, and 2017 Local Search Association awards, solidifying its position in local commerce.[2][3]

Core Differentiators

• Franchise-Specific Design: Hierarchical account controls, centralized monitoring for franchisors, and child account management for multi-unit operations, proven in hundreds of locations.[1]
• Seamless Integrations: Award-winning booking embeds into websites, apps, Google Search/Maps, Bing, Facebook, and Instagram, capturing customers at decision points.[2][3]
• Revenue Optimization: Automated marketing drives 25% more bookings and 30% higher frequency; reminders cut no-shows by 85%; integrated POS offers low, transparent rates for online/in-person payments.[1][6]
• Operational Efficiency: Modular tools for scheduling, staff optimization, analytics, reporting, and reputation management automate manual tasks, with secure, scalable cloud deployment.[1][3]
• Proven Recognition: Multiple awards (e.g., Best Mobile App 2016-2017, Readers' Choice) and venture backing highlight reliability over generic competitors.[2][3][6]

Role in the Broader Tech Landscape

MyTime rides the SaaS consolidation wave in local services, where multi-location businesses demand all-in-one platforms amid rising e-commerce penetration and franchise growth post-pandemic.[1][2] Timing aligns with Google/Facebook's dominance in local search, enabling direct bookings that bypass fragmented tools, while market forces like labor shortages and no-show epidemics favor its automation.[3][6] It influences the ecosystem by empowering service chains (retail, QSR, wellness) to compete with delivery giants like DoorDash, standardizing operations for scalability and data-driven retention in a $100B+ U.S. services market.[1][4]

Quick Take & Future Outlook

MyTime is poised for expansion through deeper AI-driven personalization in marketing and predictive scheduling, capitalizing on franchise digitization trends and potential acquisitions by POS leaders like Toast or Square.[2][4] Evolving regulations on data privacy and omnichannel retail will shape its path, amplifying influence via partnerships with more search/social platforms. As multi-unit operators prioritize unified revenue tools, MyTime's modular edge positions it to capture growing demand, building on its venture-fueled momentum for sustained leadership in service SaaS.[1][6]