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§ Private Profile · London, United Kingdom
MyOptique Group is a technology company.
MyOptique Group is a vibrant company reshaping the eyewear industry by providing a professional and personal service that fulfills all eyewear needs. They are one of the first online prescription eyewear retailers.
MyOptique Group has raised $130.3M across 6 funding rounds.
MyOptique Group has raised $130.3M in total across 6 funding rounds.
MyOptique Group is a pan-European online eyewear retailer specializing in prescription glasses, contact lenses, and sunglasses, operating an e-commerce model across six brands: Glasses Direct, SunglassesShop, LensOn, Lensbest, Eyewearbrands, and Netzoptiker.[1][2] It serves millions of customers by offering competitive pricing, virtual try-on tools, home trials, and personalized support, solving the problem of high costs and inconvenience in traditional brick-and-mortar eyewear retail while driving double-digit growth annually for eight years, with over 3 million customers served and $85.7 million in total funding.[1][2]
The company eliminates physical stores to cut overheads, sourcing directly from manufacturers and leveraging innovations like augmented reality for virtual fitting, which has fueled its expansion across the UK, Germany, Nordics, and beyond.[1][2][4]
MyOptique Group emerged in 2004 in London from a group of entrepreneurs spotting the untapped potential of e-commerce in eyewear, disrupting a market reliant on physical stores.[2] Key innovation came from its brands: Glasses Direct, founded by Jamie Murray Wells, pioneered online prescription eyewear sales, free home trials, and virtual mirrors; Lensbest led mail-order contacts and own-brand production in Germany; LensOn introduced one-click reordering in the Nordics.[1]
Early skepticism about online try-ons was overcome with augmented reality tools, building rapid traction—shipping over 280 million contact lenses and 7 million glasses/sunglasses—and establishing it as Europe's major online eyewear player.[1][2]
MyOptique Group rides the e-commerce and digital health trend in eyewear, capitalizing on rising online shopping post-2000s and AR/VR adoption for virtual fittings amid smartphone proliferation.[1][2] Timing aligns with consumer shifts to convenience-driven retail, accelerated by pandemics, against legacy opticians burdened by high street costs.
Market forces like direct manufacturer sourcing and data-driven personalization favor its model, influencing the ecosystem by normalizing online eyewear (e.g., 3 million customers served) and pushing competitors toward digital tools.[1][3] It exemplifies how tech democratizes access to specialized retail in Europe.
MyOptique's momentum—$24.7M revenue, $31.3M recent funding, consistent double-digit growth—positions it for deeper AI personalization, expanded AR, and potential US/EU market penetration.[1] Trends like tele-optometry, subscription lenses, and metaverse shopping will shape its path, amplifying influence as eyewear e-commerce matures.
Tying back to its disruptive roots, expect MyOptique to redefine accessibility, turning online convenience into the eyewear standard.[1][2]
MyOptique Group has raised $130.3M across 6 funding rounds. Most recently, it raised $31.2M Other Equity in August 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 17, 2015 | $31.2M Venture Round | — | Acton Capital Partners, Amery Capital, Beringea, Cipio Partners, Harbert European Growth Capital, Highland Capital Partners, Index Ventures, Korys | Announced |
| Aug 1, 2015 | $31M Series U | — | Acton Capital Partners, Bethnal Green Ventures, DN Capital, FJ Labs, Martin Hintze | Announced |
| Jun 1, 2014 | $27M Series C | — | Bethnal Green Ventures, Acton Capital Partners, Trevor Hope, Cipio Partners, Highland Capital Partners, Index Ventures, Vincent Vliebergh, Silicon Valley Bank | Announced |
| Dec 16, 2013 | $13.1M Venture Round | Acton Capital Partners, Highland Capital Partners, Index Ventures | Cipio Partners, GP Bullhound | Announced |
| Dec 1, 2013 | $13M Series U | — | Acton Capital Partners, DN Capital, FJ Labs, Viola Ventures, Zinc, Martin Hintze | Announced |
| Apr 1, 2009 | $15M Series B | — | Acton Capital Partners, DN Capital, FJ Labs, Viola Ventures, Zinc, Martin Hintze | Announced |
MyOptique Group has raised $130.3M in total across 6 funding rounds.
MyOptique Group's investors include Acton Capital Partners, Amery Capital, Beringea, Cipio Partners, Harbert European Growth Capital, Highland Capital Partners, Index Ventures, Korys, Bethnal Green Ventures, DN Capital, FJ Labs, Martin Hintze.