Amery Capital

Amery Capital is an investment and advisory firm focused on entrepreneurial ventures in retail and consumer sectors. It provides capital and strategic guidance, specifically targeting technology and e-commerce businesses. The firm’s approach emphasizes direct engagement, leveraging industry experience to cultivate portfolio growth.

Maurice Helfgott founded Amery Capital in 2004, drawing on his distinguished career in retail, technology, and entrepreneurship. Helfgott, an experienced Board Chair and non-executive director, previously served as an Executive Director at Marks & Spencer and holds an MBA from Harvard Business School. His insight to apply operational acumen to promising companies drove the firm's genesis.

Amery Capital partners with innovative, early-stage technology and e-commerce enterprises, acting as both investor and strategic counsel. Its vision centers on identifying and nurturing businesses with substantial growth potential. The firm aims to build enduring value by actively shaping portfolio direction and operational efficiency, guiding them to sustained success.