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Mixmax has raised $14.5M across 3 funding rounds.
Key people at Mixmax.
Mixmax has raised $14.5M in total across 3 funding rounds.
Mixmax provides an AI-powered sales engagement platform, deeply integrated with Gmail to optimize sales outreach. It delivers essential features like email tracking, automated scheduling, and workflow automation, significantly boosting productivity and streamlining client communications. The platform transforms the email inbox into a dynamic hub for managing sales interactions and improving engagement.
Olof Mathé, CEO and Co-Founder, launched Mixmax around 2013. His core insight was to embed the interactive power of the web directly within the email experience. This aimed to transcend traditional email limitations by enabling richer, more functional communications, directly addressing workflow inefficiencies. Mathé envisioned intelligent features enhancing daily sales processes.
The platform serves modern sellers and revenue teams focused on maximizing sales efficiency. Mixmax's vision is to reduce operational overwhelm, enabling professionals to focus on critical accounts and translate engagement signals into decisive actions. The company aims to help users save time, driving increased revenue and fostering stronger customer relationships via intelligent automation.
Key people at Mixmax.
Mixmax is an AI-native sales execution platform that helps sales reps identify, prioritize, and execute high-impact actions to move deals forward, eliminating overwhelm in the sales process[1][3]. It builds tools like inbox copilots for monitoring replies and automating follow-ups, meeting copilots for prep and recaps, and engagement copilots for multi-channel outreach (email, phone, LinkedIn), all integrated within the inbox and with CRMs like HubSpot[1][3]. Serving sales, revenue operations, and customer success teams at over 90,000 users and 1,000+ top-performing teams, Mixmax solves fragmented workflows by surfacing engagement signals, automating repetitive tasks, and providing AI-driven insights for better pipeline management[1][3]. Founded in 2014 in San Francisco with 150+ employees, it shows strong growth through expansions like HubSpot integration and a focus on enjoyable, efficient sales[1][2].
Mixmax was founded in 2014 in San Francisco by CEO & Co-founder Olof Mathé and team, emerging as a Gmail-based sales engagement tool that evolved into a full AI-native platform[1][2]. The idea stemmed from addressing sales team pain points like manual tracking and disjointed tools, starting with email tracking and automation before expanding to AI copilots and CRM integrations[1][3]. Early traction built on intuitive features for quick implementation, gaining superfans among high-performing sales teams; pivotal moments include HubSpot CRM integration and scaling to 150+ global employees while maintaining a San Francisco headquarters as its innovation hub[1][2].
Mixmax rides the AI sales automation trend, capitalizing on generative AI to transform fragmented revenue operations into unified, signal-driven execution amid rising pipeline complexity[1][3]. Timing aligns with post-2023 AI hype, where legacy tools like Outreach and Salesvue lag in inbox-native AI, positioning Mixmax to capture share in the $10B+ sales engagement market serving sales/marketing teams[1]. Favorable forces include CRM ecosystem growth (HubSpot demand) and remote sales needs for multi-channel efficiency; it influences the ecosystem by prioritizing user joy and quick value, empowering 1,000+ teams to hit revenue goals and setting a bar for AI that "works for you."[1][3][4].
Mixmax is poised for accelerated growth by deepening AI copilots, expanding multi-channel capabilities, and targeting mid-market teams overwhelmed by data, potentially doubling its 150+ employee base via SF hub scalability[2][3]. Trends like AI personalization and revenue intelligence will shape it, evolving influence from Gmail enhancer to full sales OS amid competition from Clari/Outreach[1]. As sales tech consolidates around intuitive AI, Mixmax's focus on superfans and action bias positions it to redefine execution, turning signals into sustained revenue wins.
Mixmax has raised $14.5M in total across 3 funding rounds.
Mixmax's investors include 01 Advisors, Angelic Ventures, Benchmark, Craft Ventures, Creandum, First Round Capital, Four Rivers Group, Harrison Metal, Left Lane Capital, Ligature, Nyca Partners, Openview Venture Partners.
Mixmax has raised $14.5M across 3 funding rounds. Most recently, it raised $10.0M Series A in February 2018.
