Merida Capital Partners

Merida Capital Holdings is a private equity firm investing in fundamental growth drivers of the cannabis industry. Its strategy targets cultivation technologies, products, and services integral to cannabis’s evolution as an agricultural product, medicine, pharmaceutical constituent, and recreational item. The firm focuses on revenue-generating companies, aiming to accelerate proven operating models and commercial pipelines.

Mitch Baruchowitz founded the firm in 2016. Its name, Merida Capital Holdings, draws inspiration from the Aqueduct of the Miracles in Mérida, Spain, an ancient engineering feat celebrated for its foundational contribution. This reflects the firm's philosophy of building lasting value by investing in essential infrastructure and foundational elements within emerging markets.

Merida’s portfolio companies supply critical products and services to the cannabis market. The firm’s long-term vision centers on the global normalization of cannabis, seeking compelling value by supporting well-managed businesses across medical and adult-use ecosystems. Merida identifies providers poised for future enterprise-level acquisition as the industry matures.