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Pilgrim Soul develops products to optimize human creative performance, offering cannabis-infused goods and complementary creative tools like guided journals. This provides a unique approach to fostering innovative thought and problem-solving. Their methodology integrates specific formulations with structured exercises, enhancing cognitive flexibility and idea generation.
Founded in 2020 by Shawn Gold, Pilgrim Soul emerged from the insight that targeted cannabis use could amplify innate creative abilities. Gold, leveraging a background in media and marketing, recognized a need for accessible tools to empower individuals to tap into heightened creativity for personal and professional advantage.
Pilgrim Soul targets professionals, entrepreneurs, and individuals seeking to improve creative output and gain a competitive edge. Its vision is to redefine how people approach creativity, positioning products as catalysts for unlocking human potential and fostering a more imaginative society.
Pilgrim Soul has raised $2.0M across 1 funding round.
Pilgrim Soul has raised $2.0M in total across 1 funding round.
Pilgrim Soul has raised $2.0M in total across 1 funding round.
Pilgrim Soul's investors include 01 Advisors, 20VC, Accomplice VC, Adverb Ventures, Chloe Sladden, Jana Messerschmidt, Bam Ventures, B Capital Group, Benchmark, Bessemer Venture Partners, Boston Seed Capital, C2 Investment.
Pilgrim Soul is a mission-driven cannabis lifestyle brand that optimizes human creative performance to provide a competitive edge in business and life.[1][2][4][5] It builds products like the best-selling Creative Thinking Journal, premium Live Resin Vape Pens (available in California), journals, workshops, and creative exercises, serving individuals and organizations seeking to enhance creativity through cannabis-enhanced tools and curricula.[1][4][5][6] The company solves the problem of unlocking innate creative potential by pairing exclusive cannabis blends with structured creative programs, generating $5.8M in revenue in its first 15 months from journal sales alone and raising $2M in seed funding.[5][6]
Pilgrim Soul was founded in 2019 (with product launch in October 2020) by CEO Shawn Gold, a marketing expert with prior CMO roles at Lowell Herb Co., MySpace, Engadget, TechStyle, and cannabis firms like Stanley Bros and MedMen.[1][4][5][6] Gold's idea emerged from his cannabis industry experience, recognizing an opportunity for vertically focused, mission-driven brands where cannabis supports broader goals like creativity enhancement; initially, the Creative Thinking Journal was conceived as a giveaway but pivoted to a core revenue driver amid the pandemic.[5][6][7] Early traction included rapid journal sales hitting top 500 on Amazon, a growing 250,000+ consumer database, and a $2M seed round in January 2022 from investors like Merida Capital Partners, Beehouse, Michal Diament, and Meaningful Partners.[1][5]
Pilgrim Soul rides the wave of cannabis legalization and the intersection of wellness, psychedelics, and performance enhancement, capitalizing on post-pandemic demand for mental tools like micro-dosing and AI-assisted creativity (e.g., ChatGPT integration guides).[5][6][8] Timing aligns with U.S. market maturation—expanding via licensing to new states—and shifting perceptions of cannabis as a creativity booster, backed by neuroscience playbooks and cultural shifts toward functional products.[6][8] It influences the ecosystem by defining a "creative performance" niche in cannabis, blending tech-savvy marketing (SEO, content) with startup agility, while supporting artists and pioneering non-toxic, legal alternatives like THCa pre-rolls and THC gummies amid regulatory evolution.[6][8]
Pilgrim Soul's trajectory points to national expansion through licensing, deeper product lines (e.g., THC sleep aids, mushroom chocolates, AI creativity tools), and category leadership in cannabis-enhanced performance.[6][8] Trends like federal legalization progress, AI-human creativity synergies, and wellness personalization will propel growth, potentially scaling its 250,000+ community into a dominant platform.[5][6][8] As it evolves from journals to full curricula, expect amplified influence in redefining cannabis as a creativity enabler, solidifying its edge in a competitive landscape.
Pilgrim Soul has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in January 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2022 | $2.0M Seed | 01 Advisors, 20VC, Accomplice VC, Adverb Ventures, Chloe Sladden, Jana Messerschmidt, Bam Ventures, B Capital Group, Benchmark, Bessemer Venture Partners, Boston Seed Capital, C2 Investment, Goat Capital, Menlo Ventures, Moxxie Ventures, NextGen Venture Partners, Polaris Partners, Techstars, Village Global, VitalStage Ventures, Y Combinator, Aaron Levie, Adrian Aoun, David Cancel, David Chang, Elad Gil, Eric Wu, Jason Robins, Jennifer Lum, Joshua Reeves, Kevin Weil, Ric Fulop, Wayne Chang, Al Harrington, Ann Watson, Merlin Kauffman, Michal Diament, Bee House, Meaningful Partners, Merida Capital Partners |