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Malomo has raised $11.4M across 4 funding rounds.
Key people at Malomo.
Malomo has raised $11.4M in total across 4 funding rounds.
Malomo offers a post-purchase experience platform for e-commerce, transforming shipment tracking into an integrated marketing channel. It enables brands to deliver branded order updates and communications, enhancing customer engagement and fostering loyalty beyond the point of sale. Malomo helps brands own the customer journey, leveraging transactional touchpoints for strategic marketing.
Founded in 2018 by serial entrepreneurs Anthony Smith and Yaw Aning, Malomo emerged from the insight that e-commerce's post-purchase phase, particularly shipment tracking, was an untapped opportunity for brand interaction and revenue. Smith and Aning recognized the potential to convert this generic external experience into a branded, engaging customer touchpoint.
Malomo serves e-commerce brands optimizing customer relationships and driving repeat purchases. Its vision empowers brands and customers to cultivate meaningful connections throughout the entire purchasing lifecycle. It aims to elevate the post-purchase experience into a powerful tool for building lasting customer loyalty and sustained brand growth.
Key people at Malomo.
Malomo is a SaaS platform that provides post-purchase order tracking and communication tools for e-commerce brands, primarily those on Shopify, transforming shipment tracking into a branded marketing channel to boost revenue, loyalty, and engagement.[1][2][3] It serves DTC brands like ILIA Beauty, Caraway, Summersalt, and Sol De Janeiro by offering customizable tracking pages, transactional emails, SMS notifications, and analytics, solving issues like "Where is My Order?" (WISMO) inquiries, which it reduces by up to 76%, while enabling upsells and improving customer retention with ROI up to 51x.[3][4][5][6] With over 300 customers, a global team of 25+, and headquarters in Indianapolis, Malomo has shown strong growth, including 4x trajectory in 2020 post its $2.7M seed round.[2][4][6]
Malomo was founded in 2018 by Yaw Aning (CEO) and Anthony Smith (CTO), who had collaborated since 2011 running Sticksnleaves, a consulting agency that evolved into a DTC-focused Shopify development firm.[2][6] The idea emerged from building custom post-purchase tracking pages and email flows for clients, including the largest U.S. eyewear brand, to manage delivery complaints and enhance customer experience.[2][4] A pivotal prototype in 2018 addressed these pain points directly, leading to Malomo's launch; by 2021, it raised a $2.7M seed round led by Base10 Partners to scale for Shopify DTC stores.[2][6] The name honors Aning's late mother, who ran a retail business called Malomo amid her cancer battle.[6]
Malomo rides the e-commerce retention wave, capitalizing on post-purchase as the "most volatile" yet high-engagement phase where customers check orders multiple times, turning a cost center (shipping) into a revenue driver amid rising DTC competition.[3][6] Timing aligns with Shopify's dominance and consumer demand for transparency, especially post-pandemic supply chain disruptions, enabling brands to combat churn when anxiety peaks.[1][5] Market forces like increasing carrier delays and WISMO volumes favor Malomo, while its tools influence the ecosystem by standardizing premium post-purchase as a loyalty benchmark, inspiring integrations and community best practices among 300+ merchants.[4][5]
Malomo is poised to expand beyond Shopify into multi-platform e-commerce and deeper AI-driven personalization for notifications, leveraging its seed momentum and expert team to capture more of the $100B+ shipping tech market.[6] Trends like omnichannel retail, real-time logistics data, and retention-focused martech will propel growth, potentially drawing Series A funding for global scaling. As DTC matures, Malomo's influence could evolve from niche tracker to essential ecosystem player, empowering brands to sustain relationships in an acquisition-heavy landscape—echoing its origins in solving real merchant pain for lasting customer love.[2][4]
Malomo has raised $11.4M in total across 4 funding rounds.
Malomo's investors include 305 Ventures, American Express Ventures, Bain Capital Ventures, Rexhep Dollaku, Battery Ventures, Bowery Capital, Coatue, Contrary Capital, ENIAC Ventures, Exponent Founders Capital, Four Rivers Group, Giant Ventures.
Malomo has raised $11.4M across 4 funding rounds. Most recently, it raised $5.0M Seed in April 2021.
