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§ Private Profile · 155 12th Street San Francisco, CA 94103 United States
Luxe is a company.
Luxe has raised $76.0M across 3 funding rounds.
Key people at Luxe.
Luxe has raised $76.0M in total across 3 funding rounds.
Luxe developed a mobile application offering on-demand valet parking and ancillary car services. The platform allowed users to request valet pickup, parking, and return, directly addressing urban parking inefficiencies. It utilized a technology-driven network to coordinate these services through a streamlined smartphone interface.
The company was founded in 2013 by Curtis Lee. Lee recognized the pervasive hassle of urban parking, leading to his vision for a seamless, on-demand solution. He aimed to transform city vehicle management by leveraging mobile technology for enhanced user convenience.
Luxe primarily served urban professionals and residents seeking efficient, reliable car services. The company envisioned a future where city driving was less burdensome, providing a premium experience that optimized time and reduced stress. Its focus was on accessible, on-demand convenience for metropolitan lifestyles.
Key people at Luxe.
Luxe was an on-demand valet parking and car services startup that operated a mobile app allowing users to request valets for parking, fueling, washing, charging, servicing, or driving their cars home.[1][2][4] It targeted urban drivers in busy cities, solving the pain points of expensive, stressful parking and car maintenance by partnering with parking lot operators and offering convenient, app-based service at hourly or daily rates.[1][2][4] Launched in 2013, Luxe expanded rapidly to markets like San Francisco, Los Angeles, Seattle, New York City, Austin, and Chicago, raised over $75 million in funding, and was acquired by Volvo Cars in September 2017 before ceasing valet operations.[1][2]
Luxe was founded in 2013 as Luxe Valet by Curtis Lee and Craig Martin, former colleagues at Zynga, and launched its app the following October from headquarters in San Francisco.[1] The idea emerged to tackle urban parking woes with an on-demand model akin to ride-sharing services, gaining quick traction: within 12 months of its seed funding, it expanded to six major U.S. markets.[1][2] Early milestones included a $5.5 million seed round in October 2014 backed by investors like Google Ventures and Redpoint, followed by a $20 million Series A in February 2015 from Redpoint and Venrock, and a $50 million round in April 2016 led by The Hertz Corporation—fueling growth and partnerships like exclusive Tesla charging access.[1][2]
Luxe rode the early 2010s on-demand economy wave, alongside Uber and Lyft, applying gig-style valet services to parking—a chronic urban issue amid rising car ownership and density in cities like San Francisco and New York.[1][2] Its timing capitalized on smartphone ubiquity and investor enthusiasm for "Uber-for-X" models, with funding rounds reflecting hype around solving logistics via apps.[2] Market forces like traffic congestion and premium urban living favored it, influencing the ecosystem by pioneering car-adjacent services that later informed EV charging networks and integrated mobility platforms post-acquisition by Volvo.[1]
Post-2017 acquisition by Volvo, Luxe ceased standalone operations, likely folding its tech and expertise into Volvo's mobility and EV strategies, such as enhanced charging and service integrations.[1] Looking ahead, its legacy endures in today's on-demand parking apps and urban mobility trends, amplified by electrification—trends like autonomous valet and subscription car services could revive similar models amid smart city growth. Luxe's swift rise and pivot underscore how on-demand innovators reshape car ownership, from hassle to seamless utility.[1][2]
Luxe has raised $76.0M in total across 3 funding rounds.
Luxe's investors include John Tague, Betaworks Ventures, BoxGroup, Crosslink Capital, Energy Capital Ventures, ENIAC Ventures, FirstMark Capital, Freestyle Capital, General Catalyst, IVP, Propel Venture Partners, Venrock.
Luxe has raised $76.0M across 3 funding rounds. Most recently, it raised $50.0M Series B in April 2016.
