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Jelli is a technology company.
Jelli develops programmatic advertising solutions tailored for radio. Its cloud-based platform, RadioSpot, empowers advertisers with tools like SpotPlan and an API to efficiently buy ad time and compare stations. This technology integrates directly with radio station systems, enabling real-time log production and rapid ad copy changes, streamlining the ad placement process for broadcasters.
Founded in 2008 by Mike Dougherty, formerly of Tellme Networks, and Jateen Parekh, previously with the Amazon Kindle Project, Jelli initially focused on interactive music programming. A pivotal shift occurred with the 2012 introduction of its programmatic advertising platform, which rapidly became its primary business by 2014, marking a strategic evolution for the company.
Radio stations and advertisers leverage Jelli's platform to streamline the buying and selling of audio advertising inventory. Its solutions facilitate direct connections, ensuring campaigns are managed with efficiency and responsiveness. Jelli advances programmatic audio advertising, simplifying transactions and enhancing accessibility for all participants in the evolving audio media landscape.
Jelli has raised $48.0M across 5 funding rounds.
Jelli has raised $48.0M in total across 5 funding rounds.
Jelli is a technology company that builds a programmatic advertising platform specifically for the broadcast radio industry. It serves radio broadcasters and advertisers by enabling automated, data-driven buying and selling of radio ad inventory, solving the problem of inefficiency and lack of transparency in traditional radio ad operations. Jelli’s platform delivers billions of ad impressions annually, providing real-time reporting, advanced targeting, and automated campaign management, which helps broadcasters generate more revenue and advertisers optimize their media plans. The company has demonstrated growth momentum with expansions into new offices and increasing adoption in the $40 billion global radio market[1][2][3].
Founded in 2008 (or 2009, according to some sources), Jelli was started to bring the benefits of programmatic advertising—already prevalent in digital media—to the radio industry. The founders identified a gap in radio advertising, which traditionally relied on manual processes and lacked real-time data and automation. Early traction came from developing a cloud-based ad server and real-time compliance tools that gave broadcasters transparency and control over their ad inventory. The company is headquartered in San Mateo, California, and has expanded operations to cities like Boise and New York City[1][2].
Jelli rides the trend of programmatic advertising, which has transformed digital media by enabling automated, data-driven ad buying. The timing is critical as radio seeks to modernize and compete with digital audio platforms by adopting similar efficiencies and targeting capabilities. Market forces favor Jelli as advertisers demand more measurable and flexible radio ad solutions, and broadcasters look to increase revenue through automation. Jelli influences the broader ecosystem by bridging traditional broadcast media with cutting-edge programmatic technology, helping radio remain competitive in a digital-first advertising world[2][3].
Looking ahead, Jelli is poised to deepen its penetration in the radio advertising market and potentially expand into adjacent audio and broadcast media segments. Trends such as increased data availability, AI-driven targeting, and cross-platform advertising will shape its evolution. As programmatic adoption grows, Jelli’s influence could extend beyond radio, setting standards for transparency and automation in broadcast advertising. Its continued innovation and expansion into new markets will be key to maintaining momentum and relevance in a rapidly evolving media landscape[2][3].
Jelli has raised $48.0M in total across 5 funding rounds.
Jelli's investors include ACME Capital, Aleph VC, Andreessen Horowitz, Bain Capital Ventures, BoxGroup, Byers Capital, Contour Venture Partners, Emergence Capital, Entrée Capital Ventures, First Round Capital, Founders Fund, Graph Ventures.
Jelli has raised $48.0M across 5 funding rounds. Most recently, it raised $21.0M Series B in June 2015.