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§ Private Profile · New York City, NY, USA
Video advertising technology platform developing personalized video ads with real-time messaging for brand marketers, focused on measurable sales.
Eyeview was a digital advertising technology company that developed personalized, outcome-based video marketing platforms to integrate real-time messaging into individualized, broadcast-quality creatives across multiple digital screens. Before the business ultimately ceased its operations and shut down in late 2019 due to a lack of remaining cash, the enterprise had scaled its workforce to approximately 100 employees and raised roughly $80 million in total venture capital funding. The firm secured significant financial backing from prominent institutional investors to build its platform, including early support from Lightspeed Venture Partners. Its core proprietary technology allowed brand marketers to measure direct viewer impact and optimize campaign analytics, successfully serving several major Fortune 1000 corporate customers such as P&G, Walgreens, Honda, and Priceline. Eyeview was founded in 2007 by co-founders Oren Harnevo, Tal Riesenfeld, Gal Barnea, and Yaniv Nizan.
Eyeview has raised $112.0M across 9 funding rounds.
Eyeview has raised $112.0M in total across 9 funding rounds.
Eyeview is a video advertising technology company specializing in solutions that deliver measurable ROI on video ad spend for brands. It enables advertisers and agencies to create and target personalized video ads, positioning itself as the market leader in optimizing video advertising effectiveness[1][2][4].
The company serves brands, advertisers, and agencies by addressing the challenge of proving return on investment in video campaigns through advanced targeting and analytics. While specific growth metrics are not detailed in available sources, its repeated recognition as a market leader suggests strong traction in the competitive ad tech space[1][3][4].
Limited public information is available on Eyeview's founding details, founders, or early milestones from the provided sources. The company is described consistently as a video advertising technology firm, with no specifics on its inception year, key personnel, or pivotal early traction[1][2][4]. This gap may reflect its status as a pre-IPO private company, where historical narratives are less publicized.
Eyeview stands out in the ad tech landscape through these key strengths:
These features prioritize precision and efficiency in video advertising.
Eyeview rides the trend of personalized digital advertising amid the explosion of video content consumption on platforms like social media and streaming services. Its timing aligns with market forces favoring data-driven ad tech, where brands demand ROI amid rising privacy regulations and ad fatigue—using tools like device IDs and analytics to refine targeting without over-relying on cookies[3].
By enabling scalable personalization, Eyeview influences the ecosystem by helping advertisers shift from broad-reach campaigns to high-ROI, audience-specific video ads, contributing to the maturation of programmatic video advertising.
Eyeview is poised to capitalize on the ongoing growth of video ad markets, potentially expanding into AI-enhanced personalization and cross-platform integrations as cookie deprecation accelerates. Emerging trends like contextual targeting and privacy-first analytics will shape its path, with opportunities in emerging formats like shoppable video or connected TV.
As pre-IPO shares are traded, its influence could evolve through acquisition by larger ad platforms or an eventual public listing, solidifying its ROI leadership in a fragmented ad tech world—echoing its core mission of transforming video spend into tangible brand value[1].
Eyeview has raised $112.0M in total across 9 funding rounds.
Eyeview's investors include Gemini Israel Ventures, Rick Scanlon, Israel Secondary Fund, Nauta Capital, Erez Shachar, Bessemer Venture Partners, Blumberg Capital, Earth and beyond ventures, Hanaco Ventures, Laconia Capital Group, Mouro Capital, MS&AD Ventures.
Eyeview has raised $112.0M across 9 funding rounds. Most recently, it raised $20.0M Other Equity in July 2018.