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ECOS is a United States-based manufacturer of plant-powered household cleaning products, including laundry detergents, hand soaps, and dish soaps formulated with natural ingredients like vinegar rather than harsh chemicals. The family-owned enterprise currently operates three primary production facilities located in Bensenville, Illinois, Huntington Beach, California, and Lacey, Washington, focusing heavily on environmentally sustainable manufacturing processes for the consumer market. The organization has successfully achieved recognized environmental standards across its domestic operations, securing TRUE Platinum Zero Waste status and Platinum-level WELL Building certification for its carbon-neutral and water-neutral facilities. Currently led by Chief Executive Officer Kelly Vlahakis-Hanks, who assumed the presidency in 2014, the company's corporate history and its creator's life were previously adapted into the 2012 biographical feature film "A Green Story." ECOS was originally founded in Chicago, Illinois, in 1967 by Van Vlahakis.
Eco has raised $95.0M across 3 funding rounds.
Eco has raised $95.0M in total across 3 funding rounds.
Eco refers to multiple companies named Eco-Tech or Eco Technology, none of which match the description of a high-growth technology startup or investment firm in the typical VC-backed sense. The most prominent variants specialize in niche industrial applications: Eco Technologies (eco-tech.biz) provides electronic security and communication solutions, such as enterprise-class video surveillance, access control, and video management systems (VMS) for mission-critical environments like cash distribution networks and large malls[1]. It serves large-scale commercial clients, solving problems of high-resolution monitoring, central management of petabyte-scale storage, and integration across multi-vendor cameras with features like license plate recognition (LPR)[1]. Another key player, Eco-Tech (eco-tech.net), founded in 1988, represents water and wastewater equipment manufacturers for municipal clients in the southeast US, offering sales, service, and innovative solutions in membrane technologies, ion exchange, and regulatory-compliant equipment[2]. ECO TECHNOLOGY HOME SERVICES focuses on energy-efficient home products like water filtration, HVAC, and air systems, targeting homeowners to reduce energy costs and improve health[3][6].
These entities demonstrate steady operational growth—Eco-Tech (water/wastewater) employs over 30 staff across multiple states with a 30,000 sq ft facility[2], while ECO TECHNOLOGY HOME SERVICES is expanding locations across North America and hiring aggressively[6]—but lack evidence of explosive tech startup momentum like venture funding or unicorn trajectories.
Eco-Tech's backstory varies by entity, rooted in practical industrial needs rather than Silicon Valley disruption. The water/wastewater Eco-Tech was formed in 1988 in Holly Springs, GA, as an employee-owned company representing equipment manufacturers; it has evolved from basic sales/service to expertise in advanced membrane and ion exchange technologies, expanding to branches in Nashville, TN, and Montgomery, AL, with a team of degreed engineers and field crews[2]. Eco Technologies (security) lacks detailed founding info in available data but centers on large-scale deployments like the USA's largest cash distribution network and six-block malls, implying origins in enterprise security demands[1]. ECO TECHNOLOGY HOME SERVICES emerged to deliver "next-generation" home energy solutions, with trained "Eco-advisors" offering free assessments; it's in rapid expansion mode across North America without specified founding year[6].
Pivotal moments include Eco-Tech's (water) adaptation to regulatory changes and tech innovations over 35+ years[2], and ECO TECHNOLOGY's push into hiring for growth amid North American rollout[6].
These focus on reliability, integration, and niche compliance over flashy software innovation.
Eco entities ride infrastructure security and sustainability trends, capitalizing on rising demands for surveillance in commercial spaces amid urban growth and crime concerns[1], and water/wastewater tech amid regulatory pressures for efficient municipal treatment[2]. Timing favors them: post-pandemic emphasis on resilient supply chains boosts cash network security needs, while climate regulations and aging infrastructure drive membrane/ion exchange adoption in the southeast US[2]. Home efficiency plays into the green home retrofit boom, with energy costs and health awareness accelerating HVAC/water tech uptake[3][6]. They influence ecosystems modestly—Eco-Tech supports municipal engineering via organizations and equipment innovation[2], while security solutions enable large-scale public safety—but remain B2B service providers rather than ecosystem shapers like AI or cloud giants.
Eco companies are poised for steady, defensive growth in essential services: security Eco Technologies could expand with AI-enhanced VMS amid smart city pushes[1], water Eco-Tech benefits from US infrastructure bills funding wastewater upgrades[2], and home services scales via North American franchising[6]. Trends like IoT integration, stricter emissions regs, and home electrification will propel them, potentially evolving influence through partnerships with tech majors for edge analytics or smart membranes. Yet, without pivot to software/SaaS models, they risk commoditization—watch for M&A by larger industrials to amplify reach, tying back to their core strength in "common sense value-driven" reliability[1].
Eco has raised $95.0M across 3 funding rounds. Most recently, it raised $60.0M Series B in July 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2021 | $60M Series B | — | Activant Capital, General Catalyst, Stephan Schambach | Announced |
| Mar 1, 2021 | $26M Series A | — | Activant Capital, Andreessen Horowitz, Broadway Angels, Electric Capital, Tanguy Chau, Greenfield ONE, Greylock, Haun Ventures, Lakestar, Olima Ventures, Scalar Capital, Stellar Capital, Streamlined Ventures, The HIT Forge, Tribe Capital, Elad GIL | Announced |
| Dec 1, 2019 | $9M Seed | — | Lasse Clausen, Craft Ventures, Matt Ocko, Haystack, Kindred Ventures, Long Journey Ventures, Threshold Ventures, Tribe Capital, Scott Belsky | Announced |
Eco has raised $95.0M in total across 3 funding rounds.
Eco's investors include Activant Capital, General Catalyst, Stephan Schambach, Andreessen Horowitz, Broadway Angels, Electric Capital, Tanguy Chau, Greenfield One, Greylock, Haun Ventures, Lakestar, Olima Ventures.
