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§ Private Profile · New York City, NY, USA
Consumer social media mobile app enabling users to record short video selfies synced to sound clips for lip-syncing and sharing.
Dubsmash was a Brooklyn, New York-based consumer social media company that developed a mobile application allowing users to record short video selfies synchronized to preselected sound clips and music. At its peak, the platform achieved significant global scale, accumulating over 100 million total downloads across 193 countries and generating one billion video views per month. The freemium application gained widespread viral traction among general mobile consumers and high-profile celebrity users, including Rihanna, Selena Gomez, and Ben Stiller. Backed by $5.5 million in early venture capital funding from lead investor Index Ventures, the company operated independently until facing increased market competition. Reddit ultimately acquired the platform in December 2020, a transaction which subsequently led to the application's permanent shutdown. The enterprise was originally founded in Berlin during 2012 by Jonas Drüppel, Roland Grenke, and Daniel Taschik.
Dubsmash has raised $16.4M across 3 funding rounds.
Dubsmash has raised $16.4M in total across 3 funding rounds.
Dubsmash was a social media platform that enabled users to create and share short lip-syncing videos by overlaying self-recorded footage with audio clips from songs, movies, TV shows, or user uploads.[1][2][4] It targeted everyday creators, especially younger users and celebrities, solving the need for simple, fun video expression in a pre-TikTok era of short-form content.[1][3] The app gained massive early traction with over 50 million downloads by mid-2015 and peaked at 100 million users sharing 35 videos per second, but ceased operations in November 2021 after being acquired by Reddit, raising $22.25M in total funding.[2][3][4]
Dubsmash was founded in 2012 (with launch in November 2014) in Berlin, Germany, by Jonas Drüppel, Roland Grenke, and Daniel Taschik, three friends who met at a hackathon.[1][3][4] After failing with prior apps like Starlize—a complex music video creator—they applied lean startup principles: building a minimum viable product focused on simplicity, rapid user testing in public spaces, and iteration to emphasize short clips with easy lip-syncing.[3][4] Early success was explosive, hitting #1 in Germany within a week and expanding to 29 countries, fueled by viral sharing on WhatsApp, Instagram, and Facebook; by 2016, it relocated to Brooklyn, New York.[1][4]
Dubsmash rode the early 2010s wave of short-form video and lip-syncing trends, predating and influencing giants like Instagram Stories and TikTok by proving demand for accessible creator tools.[4] Its timing capitalized on smartphone cameras and social sharing booms, achieving 10-50 million downloads rapidly amid rising mobile entertainment.[1][4] Market forces like viral mechanics and celebrity endorsements (Rihanna, Selena Gomez) amplified growth, while its pivot to messaging positioned it as a communication innovator before competition eroded its edge—downloads fell sharply by 2020 as TikTok surged.[2][4] It shaped the ecosystem by inspiring feed-based discovery and video infrastructure, later integrated into Reddit post-acquisition.[2][5]
Dubsmash's legacy endures as a pioneer in user-generated short video, but its 2021 shutdown highlights the cutthroat evolution of social media toward algorithm-driven platforms like TikTok.[2][4] Post-Reddit acquisition, its tech and users (rebranded elements like Byte to Clash) fuel ongoing creator tools, suggesting influence via backend feeds and video streaming innovations.[2][5] Emerging trends in AR-enhanced lip-sync and AI audio generation could revive similar mechanics, potentially evolving its DNA into Reddit's entertainment push—tying back to its origins as a simple, viral hit that democratized video creation.
Dubsmash has raised $16.4M across 3 funding rounds. Most recently, it raised $10.0M Series B in November 2016.
Dubsmash has raised $16.4M in total across 3 funding rounds.
Dubsmash's investors include Sunstone Capital, 2xN, Accel, ACME Capital, Altari Ventures, Amazon Alexa Fund, Azimuth Ventures, Bora&Sons, Broadway Angels, Catapult Capital, Crosscut Ventures, Eclipse Ventures.