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§ Public · London, United Kingdom
Technology platform connecting customers with local restaurants for on-demand food delivery using a proprietary courier network.
Founded on August 1, 2013, by Will Shu and Greg Orlowski, Deliveroo is a London, United Kingdom-based technology platform that connects customers with local restaurants for on-demand food delivery. The company operates a proprietary network of couriers across more than 200 cities in 11 countries, partnering with over 140,000 local restaurants to bring premium meals directly to doors. Generating revenue through commission-based fees and delivery charges, the business has expanded its core food delivery sector service to include features like Deliveroo Editions and Deliveroo Plus. Funded through multiple venture capital rounds, the enterprise raised a £2,750,000 Series A in June 2014 and secured US$25 million in Series B funding to begin international expansion in 2015. The platform eventually reached unicorn status by 2021, having already achieved a valuation exceeding £1,500,000,000 as of November 2017.
Deliveroo has raised $1.7B across 10 funding rounds.
Key people at Deliveroo.
Deliveroo has raised $1.7B in total across 10 funding rounds.
Key people at Deliveroo.
Deliveroo is a technology-driven food delivery platform that connects customers with local restaurants, grocery stores, and retailers via its mobile app and website, primarily solving the problem of convenient, rapid access to premium meals and everyday essentials.[1][2] It serves millions of active consumers, over 210,000 restaurant partners, and a network of 100,000 riders across 800+ cities in 13 countries, including the UK (its core market at ~45% share), France, UAE, and Italy.[1][2] Growth remains strong, with 2025 revenue at ~$2.6 billion, GTV over $9 billion (up with 8-9% YoY order and GTV increases), adjusted EBITDA at $220 million, and grocery delivery now 16% of GTV, marking a shift from food-only origins to diversified profitability after achieving its first full-year profit in 2024.[2][3][5]
Deliveroo was founded on August 1, 2013, in London by Will Shu, a former investment banker with experience at Morgan Stanley and Lehman Brothers, and Greg Orlowski, a serial entrepreneur who previously built tech platforms.[1][2] The idea emerged from Shu's frustration with the lack of high-quality restaurant delivery options during late nights at work, prompting them to create a premium service using a proprietary courier network for faster, reliable deliveries from top eateries.[2] Early traction came quickly in London, expanding globally; pivotal moments include launching Deliveroo Editions (dark kitchens) in 2017 for scalable restaurant reach, the 'Frank' algorithm for logistics optimization, and Deliveroo Plus subscriptions in 2017 (evolving to premium tiers like Gold and Diamond by 2024).[2] The company went public in 2021, raising £1.1 billion, and hit profitability milestones by 2024 amid cost cuts like 350 role reductions in 2023.[2][4]
Deliveroo rides the gig economy and on-demand delivery boom, accelerated by post-pandemic habits for home food/grocery services, with market forces like urban density, rising disposable incomes in MENA/Asia-Pacific, and e-commerce shifts favoring it.[1][3][5] Timing mattered as it entered pre-Uber Eats dominance, capturing 45% UK share via superior logistics and dark stores amid regulatory gaps on rider classification.[2][7] It influences the ecosystem by pioneering virtual kitchens (Editions), enabling restaurants to scale digitally without physical stores, boosting ad networks, and outsourcing logistics tech—though faces headwinds from competition (DoorDash, Uber Eats) and gig regulations.[2][3] Its 2025 DoorDash acquisition deal (valuing it at £2.9 billion) expands DoorDash into 9 markets, consolidating global delivery power.[7]
Deliveroo's trajectory points to deeper integration under DoorDash post-Q4 2025 acquisition, leveraging combined scale for AI logistics, global grocery push, and ad revenue amid 8-9% order growth.[6][7] Trends like regulatory pressures on gigs, drone/automation R&D, and MENA/APAC expansion will shape it, with targets like 4%+ EBITDA margins sustained via unit economics (already $220M adjusted EBITDA in 2025).[2][3][4] Influence may evolve from independent innovator to DoorDash's European arm, amplifying tech like Frank algorithm ecosystem-wide while tying back to its core mission: redefining local delivery precision.[1][7]
Deliveroo has raised $1.7B in total across 10 funding rounds.
Deliveroo's investors include Durable Capital Partners, Fidelity Management & Research Company, Doug Gurr, Greenoaks Capital, T. Rowe Price Associates, Accel, Accomplice VC, Atomico, DST Global, Tom Hulme, Index Ventures, Insight Partners.
Deliveroo has raised $1.7B across 10 funding rounds. Most recently, it raised $180.0M Series H in January 2021.
