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§ Private Profile · New Orleans, LA, USA
Technology roll-up acquiring local pool cleaning businesses, scaling them for residential pool owners with AI-driven operational efficiency.
Cabana is a technology roll-up company based in an undisclosed location that acquires and scales local pool cleaning businesses by integrating artificial intelligence to optimize daily operations and workforce productivity. Operating within the highly fragmented US residential home services sector, the enterprise targets density-driven, non-cyclical maintenance routes that generate highly recurring revenue from residential pool owners. The holding company achieved holding-level profitability within its first year of operations. It utilizes early-stage venture capital to consolidate independent operators under a unified technological framework, aiming to rapidly modernize legacy service models. Management estimates that reaching an initial public offering scale will require a minimal total venture funding investment of between $20 million and $30 million. Leveraging prior industry experience from building and selling the landscaping technology platform LawnLove, the enterprise was founded in 2024 by Jeremy Yamaguchi.
Cabana has raised $20.0M across 4 funding rounds.
Cabana has raised $20.0M in total across 4 funding rounds.
Cabana refers to multiple technology companies, with the most prominent being a tech-enabled pool service roll-up founded by Jeremy Yamaguchi. This Cabana acquires local pool cleaning businesses, integrates them with proprietary AI-driven software for operational efficiency, and serves residential pool owners across the US, primarily in California. It solves fragmentation in the $15B+ pool service industry by standardizing service quality, technician training, and customer experience through a "technician-first" model, achieving profitability within one year and scaling via acquisitions like PoolLogic, Rancho Pool Service, and Adolfo & Manny’s.[2][3]
Other Cabana entities include a now-defunct Seattle-based campervan rental startup (shut down end of 2023) offering luxury mobile hotel rooms with app-based access for travelers seeking contactless, freedom-oriented road trips,[1][4] and a virtual mental health platform (Cabana Live) providing moderated live groups, micro-learning, and tools for workplace wellness.[6] The pool service Cabana shows strongest growth momentum, servicing over 1,500 pools weekly post-acquisitions and eyeing national expansion with capital-efficient AI roll-ups.[2][3]
The active Cabana in pool services was founded ~2-3 years ago (circa 2022-2023) by Jeremy Yamaguchi, a serial entrepreneur with 15+ years in home services and SaaS. After selling LawnLove (a national lawn care brand), Yamaguchi evaluated verticals for 18 months before targeting pool cleaning for its recurring revenue, local fragmentation, and tech-upgrade potential. Early focus: build proprietary tools for 90-95% operational optimization, avoiding off-the-shelf SaaS, while rolling up established operators—leading to quick profitability at the holding company level.[3]
The campervan Cabana launched in 2019-2020 in Seattle by Scott Kubly (ex-Seattle DOT head), capitalizing on COVID-era "vanlife" demand with $16M+ funding and expansion to LA, SF, Austin, and Minneapolis. It peaked with digital rentals but shut down in 2023 amid supply chain woes, inflation, and VC contraction.[1][4][7] The mental health Cabana emerged as a workplace platform emphasizing short, engaging sessions without co-pays.[6]
Cabana (pool services) rides the AI roll-up wave in fragmented home services, where tech consolidates mom-and-pops into scalable platforms—mirroring trends in lawn care, HVAC, and plumbing. Timing aligns with post-COVID home improvement booms, labor shortages favoring automation, and investor appetite for capital-light models amid high rates.[3] Market tailwinds: aging US pool stock (millions needing maintenance), climate-driven demand in Sun Belt states, and AI's edge in predictive maintenance/routing. It influences ecosystems by raising industry standards, retaining local expertise, and proving "build vs. buy" tech for non-scalable verticals—potentially inspiring SaaS-avoidant roll-ups elsewhere.[2][3]
The defunct campervan Cabana exemplified travel-tech's pandemic pivot to experiential, contactless mobility but highlighted vulnerabilities to macro shocks like chip shortages and RV market contraction (49% shipment drop).[4]
Cabana's pool roll-up is poised for national dominance, targeting more California/LA acquisitions then East Coast/South expansion—fueled by AI moats and $20-30M funding for IPO trajectory. Trends like AI ops optimization, home services digitization, and climate-resilient markets will accelerate growth, evolving it from regional acquirer to category leader influencing technician upskilling industry-wide. Watch for software licensing pivots or adjacent verticals (e.g., spa/hot tub services) as it scales. This tech-upgraded aggregator exemplifies how AI turns "boring" services into high-margin tech plays, redefining roll-ups beyond pure finance.
Cabana has raised $20.0M in total across 4 funding rounds.
Cabana's investors include Terry Howerton, TechNexus Venture Collaborative, Craft Ventures, Goldcrest Capital, 1984 Ventures, Forerunner Ventures, Founder Collective, Friále, Hack VC, Kleiner Perkins, KRM Interests LLC, NTT Venture Capital.
Cabana has raised $20.0M across 4 funding rounds. Most recently, it raised $3.0M Other Equity in December 2022.