BridgeLane

Bridge Lane produces accessible craft wines with a dry, clean, and fruit-forward profile. Grapes are sourced globally and bottled locally. A key innovation is diverse, sustainable packaging, offering wines in traditional bottles, 3-liter boxes, 250ml cans, and 20-liter kegs, catering to varied consumer preferences. This multi-format approach underscores its commitment to modern wine consumption.

Bridge Lane originated in 2004 as a secondary label under Lieb Cellars, founded by Mark Lieb. In 2014, it rebranded as a distinct entity, driven by the insight to offer light, fresh, and affordable wines. This strategic move emphasized quality and convenience, leveraging established winemaking expertise to broaden wine’s appeal beyond traditional formats.

Bridge Lane targets consumers valuing easy-to-enjoy, shareable wines, moving away from formal culture. Its vision integrates wine seamlessly into diverse lifestyles and social settings, focusing on value and positive experiences. Adaptable packaging ensures offerings suit any moment, promoting accessible enjoyment for a wide audience.