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§ Private Profile · Salt Lake City, UT, USA
Cloud-based video creation platform simplifying professional video production for businesses, HR, and internal communications teams.
Based in Hobart, Tasmania, Australia, Biteable is a cloud-based software-as-a-service platform that provides video creation and editing tools for enterprise internal communications, human resources teams, and marketers. The platform enables users without formal editing experience to produce professional-quality presentations and animations using customizable templates, stock footage, and an artificial intelligence-powered automated video assistant. Operating on a tiered subscription model, the company has accumulated over 7 million registered users globally and secured approximately $10 million in total venture funding. Biteable raised a $7 million Series A funding round led by Cloud Apps Capital Partners in December 2020. The software is utilized by several major corporate clients, with an enterprise customer base that includes recognizable brands like Amazon, Microsoft, Google, and Disney. The company was founded in 2014 by Simon Westlake, James MacGregor, and Tommy Fotak.
Biteable has raised $10.1M across 3 funding rounds.
Biteable has raised $10.1M in total across 3 funding rounds.
Biteable has raised $10.1M in total across 3 funding rounds.
Biteable's investors include Cloud Apps Capital Partners, LiveOak Venture Partners, Tank Stream Ventures, Justin Lipman, Rui Rodrigues, Equity Venture Partners, BridgeLane.
Biteable has raised $10.1M across 3 funding rounds. Most recently, it raised $7.0M Series A in December 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2020 | $7M Series A | Cloud Apps Capital Partners | LiveOak Venture Partners, Tank Stream Ventures | Announced |
| Mar 1, 2018 | $2M Series A | Justin Lipman, RUI Rodrigues | Equity Venture Partners | Announced |
| Nov 25, 2015 | $1.1M Seed | Bridgelane, RUI Rodrigues | — | Announced |
Biteable is a cloud-based online video-making platform that enables users to create professional-grade videos quickly using AI-powered tools, templates, and drag-and-drop editing.[1][2][3] It serves businesses, marketing teams, educators, agencies, and individuals—from entrepreneurs to Fortune 500 companies—solving the problem of slow, expensive, and complex traditional video production by offering fast, affordable, scalable alternatives with features like AI avatars, voiceovers, and brand customization.[1][2][4] The platform has grown substantially since launch, powering millions of videos for marketing, sales, HR, education, onboarding, and social media, with trusted adoption by over 10,000 companies and ongoing enhancements like collaborative editing and high-resolution exports.[1][3][6]
Biteable was founded in 2014 by Benny Bough and Roberta Kiekebosch in West Hobart, Tasmania, Australia, with the goal of democratizing video creation at a time when producing videos was tricky, costly, and inaccessible for most businesses.[1][3][4][7] The founders aimed to streamline the process, eliminating steep learning curves through an intuitive platform with pre-built templates and animations, allowing anyone to make studio-quality content without prior experience.[1][4] Early traction came from addressing the rising demand for video in marketing and communications; pivotal moments include expanding the template library, adding collaborative features, and integrating AI tools, evolving into a mainstay for diverse users amid booming video marketing trends.[1][2]
Biteable rides the explosive growth of video content in digital marketing, social media, and remote work, where short-form videos drive engagement amid algorithm shifts favoring visual storytelling.[1][2][4] Timing aligns with AI democratization in creative tools, enabling non-experts to produce pro-level content as video consumption surges (e.g., for UGC campaigns, corporate comms, and e-learning).[2][6] Market forces like rising ad costs and no-code trends favor its affordable, browser-based model over pricey production agencies, influencing the ecosystem by empowering small teams and startups to compete visually while fostering accessible content creation.[1][4][7]
Biteable is poised to expand its AI capabilities, potentially deepening integrations for enterprise video automation and emerging formats like AR/VR clips or personalized ad scaling.[2] Trends like multimodal AI and hyper-personalized marketing will shape its path, amplifying growth as video becomes unavoidable in B2B/B2C comms. Its influence may evolve from a maker tool to a full content ecosystem hub, sustaining momentum by overdelivering on simplicity for a video-first world—echoing its founding mission to put any message in motion.[4]