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§ Private Profile · Marina Del Rey, CA, USA
Digital fashion technology company offering 3D styling and virtual try-on for luxury e-commerce brands, focused on reducing returns.
Based in Los Angeles, California, Bods is a digital fashion technology company that develops immersive 3D styling and virtual try-on software for luxury e-commerce platforms. The business-to-business platform enables online retail customers to generate customizable 3D avatars representing their unique body types and skin tones to accurately visualize apparel fit and fabric draping. By providing precise digital renderings, the technology aims to reduce industry return rates and enhance the digital shopping experience while supporting broader sustainability initiatives. The enterprise has raised $5.6 million in seed funding through a financing round led by Peter Boyce II at Stellation Capital to support ongoing product development. Bods licenses its proprietary rendering technology directly to high-end fashion retailers, securing early integration partnerships with prominent luxury brands including Khaite and Balmain. The company was founded in 2019 by Christine Marzano.
Bods has raised $6.0M across 1 funding round.
Bods has raised $6.0M in total across 1 funding round.
Bods has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Seed in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2022 | $6M Seed | — | Amazon Alexa Fund, AngelPad, B Capital Group, Convoz, Craft Ventures, Electric Capital, First Round Capital, Forerunner Ventures, Kamran Ansari, Klossy, Long Journey Ventures, Pareto Holdings, Ravelin Capital, Sequoia Capital, Shine Capital, Stellation Capital, Sweet Capital, TQ Ventures, Valar Ventures, Marc Lore, Volition Capital, Brad Lewthwaite, Clark Landry, Colin Carrier, Ellie Wheeler, Gwyneth Paltrow, Harry Hurst, Jared Leto, JEN Rubio Butterfield, Joao Otavio Oliverio, Justin Timberlake, Kevin Colas, Kevin Weil, Michael Moritz, Mike Krieger, RON Pragides, Scott Belsky, William Miller | Announced |
Bods has raised $6.0M in total across 1 funding round.
Bods's investors include Amazon Alexa Fund, AngelPad, B Capital Group, Convoz, Craft Ventures, Electric Capital, First Round Capital, Forerunner Ventures, Kamran Ansari, Klossy, Long Journey Ventures, Pareto Holdings.
Bods Inc. (BODS) is a Los Angeles-based technology company founded in 2020 that builds an immersive 3D digital styling and try-on platform for fashion e-commerce.[1][2] It enables users to create personalized, photorealistic 3D avatars from body scans for virtual try-ons of real-world apparel and accessories, serving online shoppers and fashion brands to improve fit accuracy, enhance customer experiences, and reduce returns.[1][2][3][4] The platform targets e-commerce retailers in fashion, retail software, sustainability, and personal shopping, with partnerships like Balmain, and has raised funding from investors including Long Journey Ventures, WXR Fund, and Stellation Capital.[1]
Bods was co-founded in 2020 by Christine Marzano, CEO with a background in psychology/neuroscience from Princeton University and expertise bridging luxury fashion and 3D gaming technologies, alongside Ye-Hui Goldenson, who handles PR and communications with experience in luxury tech and marketing from the University of Arizona.[1][2] The idea emerged from addressing key pain points in online fashion shopping—high return rates due to poor fit—by leveraging cutting-edge gaming tech for customizable 3D avatars and virtual try-ons.[1][4] Early traction includes investor backing from early-stage VC funds focused on spatial computing and women-led startups, positioning it as an innovator in automated fashion e-commerce.[1][2]
Bods rides the wave of AI-driven personalization and AR/VR in e-commerce, capitalizing on post-pandemic online shopping growth where returns plague fashion retail (often 30-40% of sales).[4] Timing aligns with advancements in 3D scanning, computer vision, and spatial computing, fueled by investor interest in women-led tech like WXR Fund's focus.[1] Market forces favoring it include sustainability demands—reducing return shipping emissions—and luxury brands seeking digital innovation amid economic pressures.[1][4] Bods influences the ecosystem by enabling precise, immersive shopping, challenging incumbents and paving for broader adoption in fitness/healthcare via body scan tech.[3]
Bods is primed for expansion with its 2024 platform relaunch, targeting more luxury integrations and kiosk/in-store solutions to boost conversions.[4] Trends like AI body modeling, VR shopping, and sustainable e-com will propel growth, potentially scaling to global retailers amid rising 3D tech maturity.[3][4] Its influence may evolve from niche disruptor to ecosystem standard-setter, empowering perfect-fit discovery and slashing returns industry-wide—reinforcing its mission to revolutionize how we shop digitally.[1]