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2am VC: Early-stage venture capital firm investing in Indian pre-seed and seed stage startups, focused on consumer tech, fintech, F&B, AI, and SaaS.
Key people at 2am VC.
2am VC is an early-stage venture capital firm based in Mumbai and San Francisco that exclusively invests in pre-seed and seed-stage Indian startups. The firm focuses on deploying capital and providing operational support across the consumer technology, financial technology, artificial intelligence, and software-as-a-service sectors. The organization launched its inaugural $10 million fund to bridge United States capital with Indian entrepreneurs, and subsequently closed a $25 million second fund in March 2025. Operating with a strategy that commits 60% of each fund to initial checks while reserving 40% for follow-on investments, the firm has backed 47 companies to date. The firm's active investment portfolio features several recognizable emerging companies, including NEWME, Apna Mart, Bimaplan, Karbon Card, and Invact Metaversity. 2am VC was established in 2021 by founding partners Hershel Mehta and Brendan Rogers.
2am VC is an early-stage venture capital firm founded in 2021, focused exclusively on investing in innovative startups within India, with a particular emphasis on Gen Z-centric companies across various sectors. The firm operates with a sector-agnostic approach, investing primarily at the seed stage through instruments like iSafe, SAFE notes, convertible notes, and priced rounds. 2am VC aims to provide both capital and strategic support to young Indian founders, accelerating their growth and fostering innovation in the Indian startup ecosystem[1][4][5].
The firm’s mission centers on backing young Indian entrepreneurs who are building transformative businesses, with a portfolio spanning over 59 companies and more than 100 founders. Key sectors include fintech, AI, blockchain, health tech, SaaS, consumer, and supply chain, reflecting a broad interest in technology-driven startups that appeal to the emerging Gen Z market. 2am VC is known for its speed, transparency, and founder-friendly approach, often leading rounds and prioritizing quick capital deployment to startups[1][2][4].
Origin Story2am VC was established in 2021 with headquarters in Mumbai and a presence in Bengaluru and Silicon Valley. The founding partners include Hershel Mehta and Vatsal Kanakiya, supported by a team including venture partners and community managers. The firm evolved with a clear focus on India-only investments, targeting early-stage startups that resonate with the Gen Z demographic. This focus on young founders and fast-moving companies has shaped its investment philosophy and portfolio construction[2][4][5].
Core Differentiators- Sector Agnostic but Gen Z Centric: Unlike many funds that specialize narrowly, 2am VC invests across sectors but with a sharp focus on startups that appeal to or are led by Gen Z entrepreneurs.- Speed and Transparency: The firm emphasizes rapid deal closure and capital deployment, using flexible investment instruments like iSafe and SAFE notes.- Founder-Friendly Approach: 2am VC positions itself as a collaborative partner, providing operational support and strategic guidance beyond capital.- Lead Investor Role: Frequently leads funding rounds, demonstrating confidence and commitment to portfolio companies.- Cross-Border Presence: Though India-focused, the firm maintains connections with Silicon Valley, enhancing its network and access to global resources[1][4].
Role in the Broader Tech Landscape2am VC rides the wave of India’s burgeoning startup ecosystem, particularly the rise of Gen Z entrepreneurs who are digitally native and innovation-driven. The timing is critical as India’s startup scene matures with increasing access to technology, capital, and talent. By focusing on early-stage companies, 2am VC helps bridge the funding gap for nascent ventures, enabling them to scale and compete globally. Their investments in fintech, AI, and blockchain align with global technology trends, while their Gen Z focus taps into a demographic shift influencing consumer behavior and technology adoption in India[1][3][4].
Quick Take & Future OutlookLooking ahead, 2am VC is poised to expand its portfolio and deepen its influence in India’s startup ecosystem by continuing to back innovative, young founders. Trends such as increased digital adoption, fintech innovation, and the rise of creator and gig economies will likely shape their investment focus. As the firm matures, it may leverage its cross-border connections to facilitate international growth opportunities for portfolio companies. Its founder-friendly, fast-moving investment style positions it well to remain a key player in India’s dynamic early-stage venture capital landscape[1][4][5].
Key people at 2am VC.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Nov 29, 2025 | Newme | $12.2M Series B | Accel India, Fireside Ventures | A, Paul SRC SPV V, AUM Ventures, Point72 Ventures |
| Sep 1, 2025 | FirstClub | $23.0M Series A | Accel, Nishit Garg | Kunal Shah, Aditya Birla Ventures, Blume Ventures, Chunsoo Kim |
| Sep 1, 2024 | Flent | $780K Seed | Pareto Holdings, Aneesh Reddy, Hershel Mehta | Pantera Capital, Uncorrelated Ventures, V3 Ventures, Y Combinator, Kunal Shah, Saturnin Pugnet, Vishal Rao, Abhilash N, Arjun Vaidya, Sanchan S Saxena |
| Jul 23, 2024 | Fibr | $1.8M Other Equity | 2am VC, Prayank Swaroop | Kunal Shah, Sunil Kumar |
| Nov 7, 2023 | Bimaplan | $3.5M Pre-Series A | Sukhmani Bedi | FinSight Ventures |
| Feb 13, 2023 | ONWO | $1.6M Seed | Kae Capital | Mekin Maheshwari, Srinivas Anumolu, Climber Capital, Kettleborough VC, PointOne Capital, Whiteboard Capital |
| Feb 8, 2023 | Bluelearn | $3.5M Seed | Amit Aggarwal, Rohil Bagga | Awais Ahmed, Sanjeev Barnwal, Vidit Aatrey, Vivek Mohan, Titan Capital |
| Oct 24, 2022 | Goldsetu | $1.1M Seed Extension | 2am VC, Broom Ventures, Magic Fund | Akshay Saxena, Harshil Mathur, Pankaj Raina, Varun Alagh |
| Jul 1, 2022 | Spare8 | $800K Seed | Hershel Mehta | 100X.VC, Behold Ventures, Jenny Fielding, Scott Hartley, IA Ventures, Incisive Ventures, Pitbull Ventures, Charlie Songhurst, James Gwertzman, Stefan Lindeberg, Anoop Mathur, Jaydeep Deshpande, Sachin Seth, Yagnesh Sanghrajka, Broom Ventures, Magic Fund, Varanium Capital |
| May 20, 2022 | Savage | $2.0M Seed | — | 3one4 Capital, iSeed, RTP Global |
| Apr 1, 2022 | Eximpe | $4.0M Seed | Rajul Garg | Anterra Capital, Kunal Shah, Ankit Nagori, Aprameya Radhakrishna, Axel Wehr, Chakra Mantena, Deb Dutt, Dushyant Sapre, Giridhar Malpani, Kunal Shah, Rajesh Raju, Rohit M.A., Srinivas Kopparapu, Subramanya S.V., Sunil Rao, BoldCap, FounderBank Capital, iSeed Ventures, RB Investments |
| Feb 1, 2022 | Invact Metaversity | $5.0M Seed | Arkam Ventures | 3one4 Capital, Antler, C4 Ventures, DFJ, DN Capital, f7 Ventures, FJ Labs, General Catalyst, HV Capital, Kapor Capital, KRM Interests LLC, Jeff Immelt, NKM Capital, Nokia Growth Partners, OurCrowd, Shailendra Singh, Picus Capital, SOSV, Marco DeMeireles, Webtalk Ltd, Charlie Songhurst, Joi Ito, Larry Summers, Dr Ritesh Malik, Kirthiga Reddy, kishore biyani, Mohandas Pai, BECO Capital, M Venture Partners |
| Dec 1, 2021 | WayFr | $400K Seed | 2am VC, Relentless VC | Astir Ventures, Gaurav Munjal, Kunal Shah, Nataraj Sindam, Roman Saini |
| Nov 1, 2021 | BizzTM | $1.0M Seed | Brendan Rogers, Axilor Ventures | Incisive Ventures, Pitbull Ventures |
| Sep 1, 2021 | Fieldproxy | $270K Seed | MAGIC Fund, 2am VC | Baukunst, Bolt, Deciens Capital, DNX Ventures, Flex Capital, Flybridge Capital Partners, Precursor Ventures, Recharge Capital, Reciprocal Ventures, Tet Ventures, Trajectory Ventures, Unusual Ventures, Vera Equity, Charles Delingpole, Mark Ghermezian, Ajit Deshpande, Asad Daud, Ketan Kothari, KRS Jamwal, Kushal Khandwala, Nilesh Patel, Shreya Rao |
| Aug 16, 2021 | Bluelearn | $450K Pre-Seed | Ninad Karpe, Vaibhav Agrawal | Gaurav Mandlecha, Rahul Mathur, Surabhi Randev, Titan Capital |