Waldencast

Waldencast operates a multi-brand beauty and wellness platform, acquiring, accelerating, and scaling high-growth, purpose-driven brands. It builds a diversified portfolio by integrating brands into its framework, providing strategic expertise for expansion. This approach develops a global collection of beauty and wellness products, including advanced skincare like Obagi Medical, addressing diverse consumer demands.

Founded in 2019 by Michel Brousset and Hind Sebti, Waldencast emerged from insight into a new growth model for beauty and wellness. Brousset, CEO, and Sebti, CGO, leveraged extensive backgrounds from consumer goods corporations. Their vision established a platform offering independent brands a distinct path to scale through strategic investment and operational support.

Waldencast primarily serves independent beauty and wellness brands seeking market expansion and enhanced capabilities, offering consumers a curated product selection. Its long-term vision centers on cultivating a best-in-class multi-brand platform, championing innovation and purpose. It empowers portfolio brands to achieve significant influence, shaping industry’s trajectory.