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Manual operates a digital health platform providing comprehensive wellness and medical support specifically for men. The company delivers clinically proven treatments and information directly to users, aiming to destigmatize conversations surrounding men's health. Manual’s approach integrates products, services, and in-depth educational resources, empowering individuals to adopt a holistic strategy for their well-being by addressing specific needs and concerns.
The company was founded in 2016 by George Pallis and Michalis Gkontas in London. Their foundational insight stemmed from the observation that men often face unique challenges in accessing and discussing health issues, leading to a need for a dedicated, accessible, and empathetic healthcare solution. The founders aimed to create a guide that simplifies men's health, making it easier to manage and understand.
Manual serves men seeking convenient and effective solutions for their health and happiness. The platform’s vision is to be a primary resource, offering all the necessary tools for men to proactively manage their wellness. It strives to be a trusted partner, enabling a proactive and informed approach to personal health journeys.
Manual has raised $156.0M across 3 funding rounds.
Manual has raised $156.0M in total across 3 funding rounds.
Manual has raised $156.0M in total across 3 funding rounds.
Manual's investors include General Catalyst, 83North, All Iron Ventures, Atomico, Cherry Ventures, Felix Capital, L Catterton Growth, François Nuyts, Max Kronberg, FJ Labs, GISEV, Kevin Murphy.
Manual.to is a SaaS technology company that provides digital work instruction software to streamline manufacturing and operational processes.[1][2] It builds mobile-accessible manuals and interactive instructions, serving frontline workers in industries like manufacturing, automotive, and quality control, solving problems such as downtime, inconsistent training, knowledge loss from retiring experts, and high costs of poor quality (CoPQ).[1]
The platform empowers workforces by replacing outdated paper or video methods with digital tools for quick issue resolution, rapid onboarding, and standardized processes, as evidenced by testimonials from users at Audi and other operations managers who report faster technician training and reduced strain on trainers amid complex orders.[1] This drives efficiency in smart factories, with strong growth momentum indicated by endorsements from operational leaders and integration into high-stakes environments like plant openings and health/safety compliance.[1][3]
Manual.to emerged to address gaps in traditional manufacturing instructions, where companies could no longer rely on hard-copy manuals, basic videos, or whiteboard notes amid rising product complexity and workforce skill retention challenges.[3] While specific founding details like year or founders are not detailed in available sources, the leadership team includes key figures such as CTO Jeroen Ijskes, Product Manager Jo Scheirlinckx, and operations-focused roles like Quality & Training Officer Eddy Verschueren, suggesting a team with deep expertise in manufacturing tech and process optimization.[1]
Early traction built through real-world applications, such as enabling quick documentation for new plants, capturing veteran know-how for new hires, and combating 50% CoPQ from standardization lacks, as shared by process supervisors and heads of ateliers.[1] Pivotal moments include adoption by major players like Audi for innovation in driver experience and shop-floor efficiency, marking its shift from niche tool to essential smart factory solution.[1][3]
Manual.to stands out in the digital work instruction space through:
Manual.to rides the smart factory and Industry 4.0 wave, where increasing product complexity, workforce turnover, and demands for traceability demand digital alternatives to legacy training methods.[3] Timing is ideal amid labor shortages and retiring experts, with market forces like rising CoPQ (up to 50%) and recall risks from poor shop-floor documentation favoring scalable SaaS solutions.[1][3]
It influences the ecosystem by enabling efficient frontline operations, partnering in visual analytics and info-sharing stacks, and helping manufacturers avoid pitfalls like erased whiteboards that hid production details in recalls—thus boosting overall supply chain resilience and digital transformation in manufacturing.[3]
Manual.to is poised to expand as AI-enhanced instructions and AR integration amplify its core value in hyper-complex manufacturing, potentially capturing more automotive and heavy industry share.[1][3] Trends like skilled labor gaps and regulatory pushes for traceability will propel growth, evolving its role from instruction tool to full operational intelligence platform.
This positions Manual.to as a quiet powerhouse streamlining the workforce backbone of tech-driven factories, directly tying back to its mission of turning operational chaos into repeatable excellence.[1]
Manual has raised $156.0M across 3 funding rounds. Most recently, it raised $120.0M Debt in November 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 13, 2025 | $120.0M Debt | General Catalyst | |
| Mar 1, 2021 | $30.0M Series A | 83North, All Iron Ventures, Atomico, Cherry Ventures, Felix Capital, L Catterton Growth, François Nuyts, Max Kronberg, FJ Labs, GISEV, Kevin Murphy, Waldencast | |
| Jan 1, 2019 | $6.0M Seed | 83North, Cherry Ventures, Felix Capital, L Catterton Growth, François Nuyts, Max Kronberg, Cassius |