Unaric is a technology company.
Unaric has raised $10.0M across 1 funding round.
Unaric has raised $10.0M in total across 1 funding round.
Unaric is a London-based software company founded in 2023 that builds the leading suite of Salesforce applications through acquisitions and consolidation of Salesforce-focused independent software vendors (ISVs).[1][2][3][5][6] It serves Salesforce-first enterprises by providing unified apps that enhance the Customer 360 experience, connecting scattered data into cohesive, AI-ready systems for smarter scaling and faster operations.[2][4] Key products include Unaric Voice (over 25 million calls/year), Unaric Payments ($1.7 billion processed/year), and Unaric Equipment Track (2.8 million loans/year), solving problems like fragmented activity data, payment processing, and asset tracking within Salesforce.[2] With seven acquisitions in 15 months—including iEnterprises, Asperato, and others—Unaric demonstrates strong growth momentum, backed by $35 million in funding, and plans to acquire over 30 businesses in three years.[5][6]
Unaric was founded in 2023 in London, UK, by a team of experienced Salesforce entrepreneurs: James Gasteen (CEO), Peter Lindholm (Chair), Moritz Birke (CFO), and Neil Crawford (CPO), who bring over 100 years of combined Salesforce expertise.[1][2][3] The idea emerged from recognizing the fragmentation in Salesforce apps; unlike general consolidators, Unaric focuses exclusively on acquiring, scaling, and unifying Salesforce ISVs to create industry-specific suites that maximize platform investments.[1][5][6] Early traction came rapidly post-stealth: in just over 15 months, it completed seven acquisitions (Improved Apps, Asperato, Mirage Computer Systems, Org Chart, Recruiterbolt, Accountability Solutions, and iEnterprises), implemented scalable operations via NetSuite for multi-country growth, and secured $35 million in funding.[1][5][6]
Unaric stands out in the Salesforce ecosystem through these key strengths:
Unaric rides the wave of Salesforce ecosystem consolidation and AI enablement, capitalizing on enterprises' need to unify fragmented apps amid Customer 360 expansion.[2][5] Timing is ideal as Salesforce-first companies scale globally, facing data silos that hinder AI agents—Unaric's structured data fabric addresses this directly, preparing orgs for intelligent automation.[2][5] Market forces like rising M&A in SaaS (Unaric's 7+ deals signal aggressive roll-up strategy) and NetSuite's scalability for multi-nationals favor its model.[1][6] It influences the ecosystem by accelerating Salesforce ROI, embedding trusted apps (e.g., payments, voice, tracking) that enhance native features, and fostering a connected app marketplace for faster enterprise adoption.[2][4]
Unaric is poised for hyper-growth, targeting 30+ acquisitions in three years to dominate Salesforce app suites, leveraging its $35M funding and operational playbook for seamless scaling.[5][6] Trends like AI-driven CRM and unified data platforms will amplify its value, as enterprises prioritize integrated, AI-ready Salesforce investments amid economic pressures for efficiency. Its influence could evolve into a de facto standard for Salesforce extensions, potentially attracting larger exits or partnerships—watch for expanded AI features and global enterprise wins to solidify its lead. This positions Unaric as a consolidator turning Salesforce's app sprawl into enterprise advantage.[2][5]
Unaric has raised $10.0M in total across 1 funding round.
Unaric's investors include Alt Capital, Balderton Capital, General Catalyst, Lowercarbon Capital, Notion Capital, Saga, True Global Ventures, Anil Dharni, Arash Ferdowsi, Dave Balter, Dylan Field, Humberto Ayres Pereira.
Unaric has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Seed in June 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2023 | $10.0M Seed | Alt Capital, Balderton Capital, General Catalyst, Lowercarbon Capital, Notion Capital, Saga, True Global Ventures, Anil Dharni, Arash Ferdowsi, Dave Balter, Dylan Field, Humberto Ayres Pereira, James Beshara, Liu Jiang, Rich Miner, Sam Altman, Sara Lannin |