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§ Private Profile · Venice, CA, USA
TryNow is a technology company.
TryNow develops a software platform that facilitates "try before you buy" experiences for e-commerce brands, primarily those on Shopify Plus. Its core product streamlines the operational complexities inherent in these programs by unifying systems for payments, shipping, and returns. This technology allows consumers to sample products at home before committing to a purchase, thereby transforming the traditional online retail model and enhancing customer confidence.
The company was founded by Benjamin Davis, who conceived the idea after encountering significant operational challenges while running his own apparel company. He recognized a substantial market gap for integrated tools to manage try-before-you-buy programs, leading him to build the necessary infrastructure that eventually became TryNow. His personal experience underscores the practical insight driving the platform's development.
TryNow serves direct-to-consumer brands looking to provide a frictionless shopping experience that bridges the gap between online browsing and physical interaction. The company's vision centers on connecting innovative brands with their ideal customers by enabling firsthand product experiences. It aims to evolve online shopping, empowering consumers to discover and appreciate products through direct engagement.
TryNow has raised $12.0M across 1 funding round.
TryNow has raised $12.0M in total across 1 funding round.
TryNow is a technology company that provides a Try Before You Buy platform for e-commerce merchants, primarily on Shopify, enabling customers to try products at home before committing to a purchase. This service bridges online shopping with in-store experiences by handling payments, shipping, and returns in a unified system, reducing purchase hesitation and driving revenue. It serves fashion, beauty, fragrance, athleisure, and other Shopify brands like Elwood, Mara Hoffman, and Snif, solving the core problem of online buyer risk—such as uncertainty over fit, shade, or quality—which leads to abandoned carts.[1][2][3][5] Merchants using TryNow report strong growth metrics: 63% increase in average order value, 22% uplift in conversion rates, 76% higher return on ad spend, 31% CPA reduction, and 26.3x ROI after return costs, with over 247 merchants and $12M raised in Series A funding in 2021.[1][2][5]
TryNow was founded in 2018 by Benjamin Davis, who started an apparel company and identified a gap in tools for implementing try-before-you-buy models. Frustrated by the lack of integrated solutions for payments, shipping, and returns, Davis built the platform internally, realizing it created an entirely new category for e-commerce.[1][3] Headquartered in Venice, California, the company bootstrapped early traction with Shopify merchants and secured $12M in Series A funding about four years ago from backers including Founders of PayPal, Affirm, Craft Ventures, and Shine Capital.[1][2] Pivotal moments include seamless integrations praised by CEOs like Jackson Wirht of Elwood and Bryan Edwards of Snif, who credit TryNow for disrupting their industries and driving incremental revenue from day one.[2]
TryNow rides the post-pandemic e-commerce persistence trend, where consumers demand in-store tactile experiences online amid sustained convenience preferences—even as physical retail rebounds.[1] Timing aligns with Shopify's dominance and rising ad costs, as TryNow slashes CPAs by 31% and boosts ROAS by 76%, countering market forces like high return rates (up to 30-40% in fashion/beauty) through risk-free trials that build confidence.[1][5] It influences the ecosystem by enabling direct-to-consumer brands to compete with Amazon-style giants, fostering a "try new things" culture that expands discovery for innovative products in underserved categories like perfumes and athleisure.[2][3] Backed by fintech luminaries, TryNow accelerates the evolution of hybrid retail tech, potentially standardizing try-before-buy as e-commerce matures.[2]
TryNow's momentum positions it to dominate try-before-buy as e-commerce ROI pressures intensify, with expansions into more platforms and categories like furniture or cosmetics likely via its SDK. Trends like AI-driven personalization and rising reverse logistics tech will amplify its edge, evolving from Shopify specialist to full-spectrum retail enabler amid a Mosaic Score dip signaling short-term market challenges.[1][5] As merchants prioritize risk reduction for high-AOV goods, TryNow could scale to thousands of users, transforming online hesitation into the new normal of confident discovery—proving that if people could try it, they'd love it.[3]
TryNow has raised $12.0M across 1 funding round. Most recently, it raised $12.0M Series A in March 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2021 | $12M Series A | — | 10100, Kevin Hartz, AngelPad, Arena Ventures, BITKRAFT Ventures, BoxGroup, Craft Ventures, Eniac Ventures, Great Oaks Venture Capital, Lakestar, Manresa Ventures, Mischief Venture Capital, Notion Capital, Pro Founders Capital, Renegade Partners, Sarah Smith Fund, Shine Capital, Slow Ventures, The Finger Group, Weekend Fund, Y Combinator, BEN LIN, David Rosenberg, Dylan Field, Eben Pagan, Emily Chiu, Julia Hartz, Justin Mateen, Louis Beryl, Omri Dahan, Scott Belsky, Siqi Chen, Steve Chen, William Hockey, Zachary Perret, SciFi VC, Third Kind Venture Capital | Announced |
TryNow has raised $12.0M in total across 1 funding round.
TryNow's investors include 10100, Kevin Hartz, AngelPad, Arena Ventures, BITKRAFT Ventures, BoxGroup, Craft Ventures, ENIAC Ventures, Great Oaks Venture Capital, Lakestar, Manresa Ventures, Mischief Venture Capital.