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§ Private Profile · San Francisco, CA, USA
Trumaker is a technology company.
Trumaker operates as a men’s apparel brand delivering personalized, tailored wardrobes across a spectrum from casual to formal wear. The company emphasizes high-quality clothing crafted for a precise fit, blending traditional sartorial methods with a modern, personalized service model. This approach ensures garments are designed to individual specifications, providing a distinct alternative to off-the-rack options.
The company was founded in 2012 by Michael Zhang, Mark Lovas, and Kristen Sunday in San Francisco. Their initial insight stemmed from identifying a market need for men who desire a curated and perfectly fitting wardrobe without the traditional complexities. The founders sought to simplify access to custom clothing, integrating personalized styling into the purchasing experience.
Trumaker serves men who prioritize a personalized shopping journey and seek apparel tailored specifically to their measurements and lifestyle. The company's vision centers on offering a seamless, customized wardrobe experience that upholds remarkable quality and exacting fit. It aims to evolve the way men acquire clothing, moving towards a future where personal style and perfect fit are effortlessly achievable.
Trumaker has raised $22.0M across 3 funding rounds.
Trumaker has raised $22.0M in total across 3 funding rounds.
Trumaker is a San Francisco-based apparel company founded in 2012 that builds a technology-enabled platform for made-to-measure men's clothing, specializing in custom-fit shirts, sweaters, tees, belts, ties, casuals, and accessories.[1][2][4][5] It serves men seeking personalized, high-quality casual and formal attire through a mobile app and network of independent "Outfitters" who provide in-person measurements, solving the problem of poor off-the-rack fits by storing customer profiles for seamless online reordering.[2][3][4] The company has raised $21.4M in funding, including a $6.5M Series A in 2014 and a Series B, with estimated annual revenue of $22.8M–$29.8M and 51–136 employees, indicating sustained growth in the direct-to-consumer fashion space.[3][4][5]
Trumaker emerged in 2012 when CEO Mark Lovas and team identified an opportunity to democratize made-to-measure men's casual clothing, starting with button-down shirts typically worn with jeans, using technology to make luxury tailoring accessible beyond the wealthy.[2][4][5] The idea gained early traction with a $1.9M seed round in 2013 from investors like Venrock, followed by a $6.5M Series A led by Javelin Venture Partners and RRE Ventures in 2014, bringing total funding to $8.4M at that point and enabling nationwide expansion of its Outfitter network to cities like San Francisco, Chicago, Los Angeles, and others.[2][3] Pivotal moments included launching a mobile app for measurement storage and orders, growing to a full-time staff of around 15 by 2014, and later securing a Series B with $13M about nine years ago, evolving from shirting focus to broader apparel while maintaining a distributed sales model.[2][3][4]
Trumaker rides the wave of tech democratization in luxury services, akin to Uber for limos or Everlane for premium basics, applying mobile apps and on-demand networks to made-to-measure apparel amid rising e-commerce and personalization trends.[2] Timing aligns with post-2010s growth in direct-to-consumer fashion, fueled by AI fitting tools and social selling, as consumers demand custom fits without high-end tailoring costs—market forces like remote work and online retail acceleration favor its model.[3][4] It influences the ecosystem by pioneering distributed stylist networks, inspiring competitors like Taylor Stitch in sustainable menswear, and proving tech can scale bespoke clothing nationwide.[2][4]
Trumaker's hybrid tech-retail model positions it for expansion into more categories like advanced casuals or women's lines, leveraging its $21.4M funding and revenue momentum amid AI personalization and social commerce trends.[3][4] Evolving DTC dynamics, including AR try-ons and global logistics, could amplify its Outfitter network, potentially driving toward profitability or acquisition by larger fashion-tech players. As a pioneer in accessible custom menswear, its influence may grow by redefining fit as a tech standard, tying back to its core mission of mainstreaming made-to-measure for everyday style.[2][3]
Trumaker has raised $22.0M across 3 funding rounds. Most recently, it raised $13.0M Series B in May 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2015 | $13M Series B | — | 7BC Venture Capital, Andreessen Horowitz, Boldstart Ventures, Cantos Ventures, Canvas Ventures, Coughdrop Capital, Dreamers VC, IVP, LAUNCH, LGF, Operator Ventures, Precursor Ventures, Rubicon VC, Saga, SeedInvest, Sound Ventures, The House Fund, Triatomic Capital, YES VC, Zelkova Ventures, Arianna Huffington, Drew Houston, Jason Citron, Jeff Seibert, Larry Braitman, Lawrence Braitman, Samvit Ramadurgam, Scott Belsky, Wayne Chang | Announced |
| Feb 1, 2014 | $7M Series A | Javelin Venture Partners | Addition, Brand Foundry Ventures, Felix Capital, Hans Tung, Henry Fertik, Marco Demeireles, TCV, True Ventures, RRE Ventures | Announced |
| Oct 1, 2012 | $2M Seed | — | Costanoa Ventures, Redpoint Ventures, Gary Benitt, Gregory Waldorf, Alex Bard, Andy Dunn, David Tisch, Eniac Ventures, RRE Ventures, Velos Partners, Venrock | Announced |
Trumaker has raised $22.0M in total across 3 funding rounds.
Trumaker's investors include 7BC Venture Capital, Andreessen Horowitz, Boldstart Ventures, Cantos Ventures, Canvas Ventures, Coughdrop Capital, Dreamers VC, IVP, LAUNCH, LGF, Operator Ventures, Precursor Ventures.