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§ Private Profile · 75 Bermondsey Street London SE1 3XF United Kingdom
Triptease is a technology company.
Triptease offers a data marketing platform for hotels, designed to increase direct bookings and reduce reliance on online travel agencies. Its integrated suite includes metasearch management, price matching, personalized website messaging, and AI-powered chat. This empowers hotels to optimize digital marketing, engage guests directly, and gain control over their booking channels and valuable guest relationships.
Founded in 2014 by Charlie Osmond, Alasdair Snow, and Alexandra Zubko, Triptease arose from hotels' disadvantage against dominant online travel agencies. The founders identified a critical need for dedicated digital tools, enabling hoteliers to effectively compete for direct reservations and foster lasting guest relationships. Their collective experience shaped the company's foundational focus.
Thousands of hotels globally leverage Triptease for direct booking enhancement. The company champions a 'Direct Booking Movement,' envisioning direct reservations as the primary choice for guests and hoteliers. Triptease provides technology and insights to maximize direct revenue, cultivate loyalty, and secure a profitable, independent future within the competitive hospitality sector.
Triptease has raised $23.4M across 5 funding rounds.
Triptease has raised $23.4M in total across 5 funding rounds.
Triptease has raised $23.4M across 5 funding rounds. Most recently, it raised $4.0M Other Equity in June 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 26, 2018 | $4M Venture Round | — | Simon Calver, Notion Capital | Announced |
| Apr 1, 2017 | $9M Series B | Rory Stirling | 83North, Bessemer Venture Partners, Episode 1 Ventures, Passion Capital, Sapphire Ventures, Sweet Capital, Paul Forster, Ramesh Haridas, Will Brooks, Will Martin, Notion Capital | Announced |
| Apr 4, 2016 | $1.4M Debt Financing | BOOST&Co | — | Announced |
| Feb 1, 2016 | $7M Series A | — | 83North, Bessemer Venture Partners, Episode 1 Ventures, Passion Capital, Sapphire Ventures, Sweet Capital, Paul Forster, Ramesh Haridas, Will Brooks, Will Martin, Notion Capital | Announced |
| Feb 1, 2015 | $2M Seed | Notion Capital | 83North, Bessemer Venture Partners, Episode 1 Ventures, Passion Capital, Sapphire Ventures, Sweet Capital, Paul Forster, Ramesh Haridas, Will Brooks, Will Martin | Announced |
Triptease is a SaaS technology company that builds a Data Marketing Platform for hotels, enabling them to increase direct bookings and compete against online travel agencies (OTAs) like Booking.com.[1][2][4][6] The platform serves hospitality revenue, marketing, and eCommerce teams by offering tools such as metasearch automation, OTA price matching, personalized website messaging, paid search, display retargeting, email, and chat—powered by unique price, market, and customer data sourced from millions of booking journeys.[1][2][4][5][6] It solves the core problem of high OTA commissions (often 15-30%) by leveling the playing field, allowing hotels to own guest data, optimize pricing in real-time, and drive higher RevPAR through data-driven, full-funnel marketing.[2][3][4] Trusted by over 10,000 hotels globally, Triptease demonstrates strong growth momentum, including a 2025 partnership with Hospitality Solutions (powered by SynXis) for enhanced distribution and personalization, and ongoing platform expansions like AI-driven targeting and audience sharing.[3][5]
Triptease was co-founded in 2015 by Charlie Osmond (Chief Growth Officer) and others in London, England, emerging from a mission to pioneer the "Direct Booking Movement."[1][2][3][5] Osmond and the team identified how OTAs dominated online bookings with superior data sophistication, charging excessive commissions while hotels lacked tools to reclaim control.[2] Their idea stemmed from early innovations like Parity Monitoring and Price Check, which ensured direct sites offered the best prices to guests—sparking initial traction by making direct bookings the optimal choice.[2] Pivotal moments include evolving from these basics to a comprehensive platform by 2023, integrating AI, multi-channel data, and full-funnel tools, which propelled adoption across thousands of hotels worldwide.[2][5]
Triptease stands out in hotel tech through hotel-specific innovations that mimic OTA capabilities at a fraction of the cost:
Triptease rides the direct booking trend in hospitality tech, fueled by post-pandemic shifts toward owned guest data amid privacy regulations (e.g., GDPR, cookie deprecation) and rising OTA commissions.[2][3] Timing is ideal as hotels face margin squeezes from inflation and economic uncertainty, making tools that cut acquisition costs 20-30% via automation highly valuable—market forces like AI proliferation and metasearch growth (e.g., Google Hotel Ads) amplify this.[4][6] By empowering 10K+ hotels with OTA-level data sophistication, Triptease influences the ecosystem, fostering a shift from OTA dependency to direct channels, as seen in partnerships like Hospitality Solutions that standardize personalized commerce across 100K+ properties.[3]
Triptease is poised for accelerated growth as AI and first-party data become table stakes in hospitality, potentially expanding into adjacent verticals like short-term rentals or airlines. Trends like hyper-personalization via machine learning and regulatory pushes against third-party cookies will shape its trajectory, enabling deeper CRM integrations and predictive pricing. Its influence may evolve from niche disruptor to industry standard, especially through global partnerships—watch for acquisitions or IPO as direct bookings hit 40%+ market share, reclaiming value from OTAs and solidifying Triptease's role in a data-empowered hotel ecosystem.[2][3][5][6]
Triptease has raised $23.4M in total across 5 funding rounds.
Triptease's investors include Simon Calver, Notion Capital, Rory Stirling, 83North, Bessemer Venture Partners, Episode 1 Ventures, Passion Capital, Sapphire Ventures, Sweet Capital, Paul Forster, Ramesh Haridas, Will Brooks.