Rory Stirling

Rory Stirling is a General Partner at Connect Ventures, an early-stage venture capital firm based in London, United Kingdom. He initially entered the technology sector by founding his own startup in 2007, which led to his long-term career in company building and institutional investing. Before his current role, Stirling gained extensive industry experience serving as a Partner at two other investment firms, BGF Ventures and MMC Ventures. His academic background includes a Master of Arts degree in Economics from The University of Edinburgh. Over the course of his venture capital career, he has directed capital into multiple successful technology startups, with a portfolio featuring recognizable consumer brands such as the meal-kit retailer Gousto. Today, his primary investment focus centers on product-led fintech startups, alongside providing strategic guidance to founders on executive leadership development and fundraising strategy.