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Trademax operates as an online and retail platform specializing in home and garden furnishings, offering sofas, beds, outdoor furniture, and decor. Efficient operations and streamlined logistics ensure rapid delivery. This approach combines vast product assortment and competitive pricing, making home furnishings accessible and convenient. The company utilizes its integrated model to reach a broad customer base seeking diverse solutions for their living spaces.
Established in Helsingborg, Sweden in 2008, Trademax originated from the insight that consumers desired greater online accessibility to home furnishings. The company offered a direct selection, bypassing traditional retail overheads. It was later integrated into BHG Group, becoming a key brand within their e-commerce portfolio, benefiting from scale and broader market reach in the home improvement sector.
Trademax serves consumers seeking affordable furniture and home decor. Its vision centers on democratizing home design by making diverse, quality furnishings accessible and economical. The company enhances digital platforms, fulfillment, and customer service, striving to meet consumer needs and solidify market standing by continuously adapting its offering and operational efficiency.
Trademax has 1 tracked investment across 1 company. The latest tracked deal is $12.0M Series A in Crossover Markets Group in June 2024.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Jun 1, 2024 | Crossover Markets Group | $12.0M Series A | Kimberly Trautmann, Mark Beeston | Albion VC, Illuminate Financial Management, MassMutual Ventures, Exness, Flow Traders, Gate.io, GMO, Laser Digital, Pepperstone, Think Markets, TWO Sigma, Wintermute |