Sunrise has raised $63.0M in total across 6 funding rounds.
Sunrise's investors include Amadeus Capital Partners, Balderton Capital, BoxGroup, Craft Ventures, Daffy, FJ Labs, Homebrew, Kurma Partners, Makers Camp, Offline Ventures, #SecretFund, Y Combinator.
Sunrise Technologies is a global provider of Microsoft cloud-based solutions, specializing in Dynamics 365, Power BI, and Azure implementations for industries including apparel, fashion, consumer products, furniture, and manufacturing.[1][2][4] Headquartered in Winston-Salem, North Carolina, with around 316 employees and $77 million in annual revenue, the company delivers Tier 1 supply chain solutions, pre-built configurations, and ongoing support as a Microsoft Cloud Solution Provider (CSP), enabling unified commerce and business intelligence for brands, retailers, and manufacturers.[1][2][4] It has earned the Triad Business Journal's Fast 50 Award for 17 consecutive years as of 2023, reflecting consistent growth in Microsoft's ecosystem.[1][2]
Sunrise Technologies was founded in 1994 by John Pence, who left his role as CIO at an apparel manufacturing company to address global supply chain challenges.[2][4] Starting as a supply chain consulting firm, it partnered early with Microsoft and evolved into a leader in Dynamics 365 (formerly Dynamics AX and CRM), Power BI, and Azure solutions.[1][2][4] Key milestones include building a "rockstar team" around core values of honesty, hard work, and kindness, expanding to global implementations, and maintaining long-term relationships with major brands through transparent, customer-focused support.[4] This family-like culture has sustained its growth without major disruptions.[2][4]
Sunrise Technologies rides the wave of cloud ERP and AI-driven supply chain digitization, capitalizing on Microsoft's ecosystem dominance amid rising demands for resilient, global operations in manufacturing and retail.[1][2][4] Timing aligns with post-pandemic supply chain disruptions and Azure's growth, where industries seek integrated solutions for unified commerce and real-time intelligence via Power BI.[1][4] Market forces like e-commerce expansion and sustainability pressures favor its Tier 1 implementations, helping clients achieve speed and quality.[2] It influences the ecosystem by setting benchmarks for Microsoft partner excellence, enabling brands to transform "business as usual" and contributing to the broader shift toward cloud-native enterprise tech.[1][4]
Sunrise Technologies is poised for continued expansion in Microsoft's cloud portfolio, potentially leveraging AI integrations in Dynamics 365 and Power Platform to deepen supply chain automation.[1][2] Trends like generative AI for predictive analytics and edge computing in manufacturing will shape its trajectory, amplifying demand for its industry-specific expertise amid global trade volatilities. Its influence may evolve through larger enterprise wins and ecosystem partnerships, solidifying its role as a steady enabler of tech-driven commerce—proving that honest, hardworking partnerships endure in a fast-evolving landscape.[4]
Sunrise has raised $63.0M across 6 funding rounds. Most recently, it raised $29.0M Venture Round in September 2025.
