SimpliField

SimpliField provides an intelligent retail performance platform, a mobile solution optimizing retail operations, communications, and analytics. This B2B SaaS product orchestrates and automates retail excellence, giving headquarters and field teams enhanced visibility and control over network performance. It empowers businesses to streamline tasks and improve execution across retail environments.

Founded in Paris, France, by Benjamin Zenou, Georges Plancke, and Jonathan Attal, the company emerged from the need to address inefficiencies in traditional retail field operations. Zenou, CEO; Plancke, CTO; and Attal, COO, established SimpliField to foster seamless collaboration and improve performance measurement, empowering frontline teams with digital tools.

Brands, retailers, and wholesalers utilize the platform, benefiting corporate leadership and on-the-ground teams. SimpliField’s vision centers on enabling organizations to deliver exceptional retail experiences via teamwork and data-driven decision-making. It aims to simplify global retail management for operational excellence.

High-Level Overview

SimpliField is a Paris-based retail technology company founded in 2013 that developed a mobile-first platform for retail operations, internal communications, and performance analytics.[1][4][5] The platform serves over 130 international brands and retailers across luxury, beauty, fashion, and quick-service restaurants (QSR), spanning 400,000 stores in 65 countries, by streamlining field reporting, task execution, and data insights to bridge headquarters and frontline teams.[1][2][5] It addresses key retail challenges like execution gaps, employee engagement, and operational efficiency, with reported revenue of around $14.7-15.9 million and Series A funding totaling $15.9 million, including an $11 million round.[4] In April 2025, SimpliField was acquired by YOOBIC, a leading store operations platform, creating a combined powerhouse for global retail frontline management with enhanced capabilities in task management, communication, and analytics.[2][3]

Origin Story

SimpliField was founded in 2013 in Paris, France, as a business intelligence and customer relationship management software provider focused on retail execution.[4][5] While specific founder details are not detailed in available sources, the company quickly gained traction in the mobile computing software space, raising €9.88 million ($11 million) in Series A funding to expand sales, marketing, and product teams, particularly in the US with a new headquarters.[4] Early milestones included serving global leaders in luxury goods, beauty, cosmetics, and QSR chains, building a client base across 65 countries.[1][2] A pivotal moment came in October 2022 when Field Agent acquired SimpliField to merge retail auditing with performance management, forming an end-to-end in-store operations suite.[4] This set the stage for further growth, culminating in the April 2025 acquisition by YOOBIC, led by General Manager Georgeta Dumont, who emphasized scaling impact for frontline teams.[2][3][5]

Core Differentiators

• Mobile-First Integration: Fully integrated platform combining retail operations, internal communications (news, chat, alerts with multimedia), customizable checklists for workflows, and field audits with photo capture—eliminating disconnects between HQ and stores.[1][2][5]
• Advanced Analytics: User-friendly dashboards and a customizable Dashboard Builder provide actionable insights for all levels, from store managers to executives, driving performance prioritization and operational excellence.[1][5]
• Proven Scale and Trust: Trusted by 130+ brands across 400K stores in 65 countries, with features tailored for luxury, beauty, fashion, and QSR, enabling real-time updates, accountability, and automation.[1][2][3]
• Post-Acquisition Strength: Now part of YOOBIC, it enhances frontline tools for task execution, training, engagement, productivity, and retention, backed by operational expertise and iconic brand relationships.[2][3][5]

Role in the Broader Tech Landscape

SimpliField rides the wave of retail digital transformation, where rising costs, high customer expectations, and frontline inefficiencies demand mobile-first solutions for store operations.[2][3] Its timing aligns with post-pandemic shifts toward hybrid retail, emphasizing employee retention, real-time execution, and data-driven decisions amid labor shortages and omnichannel pressures.[2][3] Market forces like expanding QSR, luxury, and beauty sectors favor its global reach, helping retailers optimize field visits, close strategy-execution gaps, and leverage frontline insights.[1][5] By integrating with YOOBIC, it influences the ecosystem as a key player in unified digital workplaces, empowering 350+ retailers worldwide and setting standards for productivity tools that tie directly to profitability.[2][3]

Quick Take & Future Outlook

Post-acquisition by YOOBIC in April 2025, SimpliField's technology and client portfolio position the combined entity for accelerated global dominance in retail operations platforms.[2][3] Expect deeper AI-driven analytics, expanded sector coverage (luxury to supermarkets), and innovations in frontline engagement to capitalize on retail's productivity imperative.[2][3][5] Trends like rising e-commerce integration and workforce upskilling will shape its path, potentially evolving its influence toward end-to-end retail ecosystems that redefine store associate empowerment—from tactical execution to strategic growth. This builds on its legacy as a pioneer in mobile retail insights, now supercharged for worldwide scale.[1][2]