Simple Food Ventures

Simple Food Ventures is a venture capital firm investing in early-stage consumer brands within the food and beverage sector. It provides capital and hands-on operational support, guiding founders through retail growth, strategic operations, and capital management. The firm identifies companies with significant market potential, emphasizing scalable solutions poised for market innovation.

Co-founded in 2020 by Greer Tessler and Luke Goldstein, Simple Food Ventures originated from the insight that the traditional food industry often struggles to adapt to evolving consumer preferences. Tessler and Goldstein established the firm to challenge outdated assumptions in food and nutrition, championing healthier products for contemporary consumers.

Simple Food Ventures partners with founders of consumer brands across food, beverage, and wellness, assisting their retail scaling. The firm's vision is to cultivate category-defining brands by backing companies demonstrating authentic consumer demand and strong repeat purchasing. They foster the next generation of successful consumer brands for sustained market impact.