Showroom B2B

Building the largest B2B “Phygital” platform for $108 Bn fashion industry

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Updated: Feb 17, 2026 ·

About

Showroom B2B is developing a "Phygital" platform to serve India's $108 billion fashion industry. Headquartered in Noida, Uttar Pradesh, India, the company's primary objective is to streamline the apparel sourcing and manufacturing process by directly connecting Tier 2+ clothing retailers with small manufacturers. This tech-enabled B2B supply chain solution aims to simplify the sourcing journey for retailers while providing innovative solutions to foster business growth for manufacturers within the sector. The platform combines physical and digital elements to create an integrated ecosystem for apparel trade.

Recent News & Mentions

Feb 11, 2026FundingShowroom B2B - Series A

Financial History

Showroom B2B has raised $16.6M across 1 funding round. Most recently, it raised $16.6M Series A in February 2026.

Total Raised

$16.6M

Valuation

N/A

Funding Rounds Raised

Date	Round	Lead Investors	Other Investors
Feb 11, 2026	$16.6M Series A	Cactus Partners	Accion Ventures, Alteria Capital, Jungle Ventures, Lighthouse Canton, NBD Ventures, Zephyr Peacock India

Financial History

Showroom B2B has raised $16.6M across 1 funding round.

Total Raised

$16.6M

Valuation

N/A

Deep Dive

Showroom B2B is building a "Phygital" platform tailored for India's $108 billion fashion industry. This tech-enabled B2B supply chain platform is designed to bridge the gap between Tier 2+ clothing retailers and small manufacturers, facilitating direct connections for apparel sourcing and manufacturing. The company is headquartered in Noida, Uttar Pradesh, India, focusing on creating an integrated ecosystem for the sector.

The platform aims to simplify the sourcing journey for retailers by offering innovative solutions and dedicated support. By enabling direct interaction, Showroom B2B seeks to enhance efficiency and transparency within the supply chain, fostering growth for both retailers and manufacturers. Its "Phygital" model integrates physical and digital touchpoints to optimize the trade process.

In a significant development, Showroom B2B secured approximately $16.5 million (₹150 Cr) in Series A funding, with some reports indicating a $17 million raise. This investment, acquired through a mix of equity, underscores confidence in the company's model and its potential to transform the apparel sourcing landscape in India.

The company's strategy focuses on leveraging technology to create a more connected and efficient apparel ecosystem. By targeting the vast Indian fashion market and addressing the specific needs of smaller retailers and manufacturers, Showroom B2B positions itself as a key enabler for digital transformation and streamlined operations within the industry.

Sources

Frequently Asked Questions

What specific problem does Showroom B2B address in the Indian fashion industry?

Showroom B2B addresses the challenge of connecting Tier 2+ clothing retailers directly with small manufacturers in India's $108 billion fashion industry, aiming to simplify sourcing and manufacturing processes.

What does "Phygital" mean in the context of Showroom B2B's platform?

"Phygital" refers to Showroom B2B's approach of integrating both physical and digital elements to create a comprehensive and efficient ecosystem for apparel trade within its B2B supply chain platform.

What was the nature of Showroom B2B's recent funding round?

Showroom B2B recently secured approximately $16.5 million (₹150 Cr) in Series A funding, raised through a mix of equity, to support its growth and platform development.