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The sales platform built to help you focus
Rift has raised $210.4M across 4 funding rounds.
Key people at Rift.
Rift was founded in 2022 by Edvard Eriksson (Founder) and Fil Twarowski (Founder) and Eddie Eriksson (Founder).
Rift has raised $210.4M in total across 4 funding rounds.
rift is a sales platform that helps salespeople focus on what they do best – selling.
On rift, you can accomplish everything you have to do to close deals - send emails, run sequences, cold call, and book meetings.
The difference is that rift automates everything in between. If your data is a bit messy - we’ll clean it for you. If it takes a long time to figure out who to reach out to - our platform will flag the most likely leads to engage. If your emails are landing in spam - rift will set up the infrastructure to make sure that you're not landing in spam because of incorrect setup.
Sales teams today spend 70% of their time not selling. rift’s mission is to give that time back to them so they can focus on selling again.
Key people at Rift.
Rift is a sales platform designed to help sales teams focus on selling by automating operational tasks involved in outbound sales. It consolidates various sales tools and data into a single interface, streamlining processes such as email sequencing, contact verification, CRM integration, and scheduling calls or meetings. This automation improves efficiency and data accuracy, allowing sales representatives to dedicate more time to direct selling activities rather than administrative work[1][2][5][6].
The platform primarily serves B2B sales teams struggling with the complexity of managing cold outbound email campaigns and maintaining domain reputation. Rift solves the problem of declining email deliverability and engagement by managing email infrastructure and providing expert support to optimize outreach. Its growth momentum is supported by adoption from startups and sales teams seeking to improve outbound sales effectiveness with a user-friendly, integrated solution[5][6].
Rift was co-founded by Fil and Eddie, who met while working on the growth team at Pulley, a startup where they experienced firsthand the challenges of setting up and maintaining effective cold outbound email channels. Recognizing the difficulty and technical expertise required to manage email deliverability and outbound sales infrastructure, they launched Rift to simplify this process for B2B companies[5].
The idea emerged from their direct experience with outbound sales struggles, particularly the risk of damaging domain reputation and declining campaign performance over time. Early traction came from their ability to offer a platform that not only automates operational sales tasks but also provides personalized support to improve email outreach effectiveness[5].
Rift rides the trend of sales automation and AI-enhanced sales enablement, addressing the growing complexity and volume of outbound sales efforts in B2B markets. As companies increasingly rely on cold email outreach, maintaining deliverability and engagement has become a critical challenge. Rift’s timing is favorable due to the rising demand for integrated platforms that reduce operational overhead and improve sales productivity.
Market forces such as the proliferation of SaaS companies, remote sales teams, and the need for data-driven sales processes work in Rift’s favor. By improving outbound sales efficiency and effectiveness, Rift influences the broader ecosystem by helping startups and sales teams scale their outreach without sacrificing quality or domain reputation[1][2][5].
Looking ahead, Rift is positioned to expand its influence by deepening its automation capabilities and possibly integrating more AI-driven insights to further optimize sales outreach. Trends like AI personalization, predictive analytics, and tighter CRM-sales tool integration will likely shape its product evolution.
As outbound sales remain a cornerstone of B2B growth strategies, Rift’s focus on simplifying and enhancing this process could make it a key player in the sales enablement space. Its combination of automation and expert support may set a new standard for how sales teams manage cold outreach, helping them maintain high performance and domain health over time[5].
This focus on enabling salespeople to concentrate on what they do best—selling—ties back to Rift’s core mission of reducing operational distractions and improving sales outcomes.
Rift was founded in 2022 by Edvard Eriksson (Founder) and Fil Twarowski (Founder) and Eddie Eriksson (Founder).
Rift has raised $210.4M in total across 4 funding rounds.
Rift's investors include Tim van den Brule, Ilse Massart, Jesse In 't Velt, Ian de Graaff, Helmer Schukken, BOM, Energy Transition Fund Rotterdam, Rubio Impact Ventures, PGGM.
Rift has raised $210.4M across 4 funding rounds. Most recently, it raised $96.5M Series B in March 2026.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 4, 2026 | $96.5M Series B | Tim van den Brule | Ilse Massart, Jesse In 't Velt, Ian de Graaff, Helmer Schukken |
| Oct 29, 2024 | $11.9M Series A | BOM, Energy Transition Fund Rotterdam, Ian de Graaff, Tim van den Brule, Rubio Impact Ventures | |
| Jul 24, 2024 | $5.0M Seed | ||
| $97.0M RIFT Funding Round | PGGM, Tim van den Brule |
