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Primary has raised $31.3M across 3 funding rounds.
Key people at Primary.
Primary was founded in 2015 by Ignacio Plaza (Co Founder).
Primary has raised $31.3M in total across 3 funding rounds.
Primary designs and produces a direct-to-consumer line of children’s clothing basics, distinguished by its gender-neutral color palettes and absence of slogans or licensed characters. The company emphasizes soft, durable, and high-quality fabrics, crafting comfortable garments intended for everyday wear and mix-and-match versatility. This approach provides practical and inclusive options for children’s wardrobes.
Co-founded by Galyn Bernard and Christina Carbonell, Primary launched in 2015. The two former Quidsi executives recognized a gap in the market while shopping for their own children. Their insight was to address the prevalence of gender-specific clothing, overly themed apparel, and the trade-off between quality and affordability in kids’ fashion, leading them to create a simpler, more inclusive alternative.
The company primarily serves parents seeking straightforward, lasting apparel for babies, toddlers, and older children. Primary’s vision centers on enabling children to express their individuality through comfortable, uncomplicated clothing that does not dictate identity. The company aims to be a reliable source for foundational wardrobe pieces that support a child’s active life.
Primary has raised $31.3M across 3 funding rounds. Most recently, it raised $20.0M Series C in September 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2019 | $20M Series C | Homebrew, U.S. Venture Partners | BOW Capital, First Round Capital, Forerunner Ventures, Spark Capital | Announced |
| Jun 1, 2016 | $8M Series A | U.S. Venture Partners | Altari Ventures, Benchmark, BOW Capital, BoxGroup, Colle Capital, First Round Capital, Flex Capital, Forerunner Ventures, Foundry Group, Gotham GAL Ventures, Grace Beauty Capital, Harrison Metal, Homebrew, Rick Yang, Queensbridge Venture Partners, Relay Ventures, RRE Ventures, Scout Ventures, Spark Capital, ULU Ventures, Vayner RSE, Xfund, Frank Rimalovski, Jens Christensen, Lori Greiner, Othman Laraki, Patrick S. Chung, DoubleDutch | Announced |
| Mar 31, 2015 | $3.3M Debt Financing | — | Harrison Metal, Homebrew, Western Technology Investment | Announced |
Primary Technology is a UK-based technology company specializing in designing, delivering, and supporting market-leading IT solutions primarily for public and private sector organizations, including education institutions. Their services encompass managed IT support, cyber security, cloud services, networking, and communications, aimed at enabling clients to focus on their core activities by providing reliable, bespoke technology solutions. They serve a broad client base ranging from small businesses to large enterprises and multi-academy trusts, addressing challenges such as IT infrastructure management, business continuity, and user support. The company has demonstrated steady growth and long-term client relationships since its founding, emphasizing sustainable growth through investment in people, products, and services[1][2][5].
Founded in 2004 in a small side-office in Bradford, Primary Technology has evolved over nearly two decades into a well-established IT service provider with a strong regional presence. The company was started with a vision to empower customers through smart technology use and has maintained a commitment to quality and long-term partnerships, including a pledge not to be acquired for at least ten years. Over time, Primary Technology has expanded its expertise and partnerships with global technology brands such as Microsoft, Google, Dell, HP, and Cisco. This evolution reflects a focus on adapting to the changing technology landscape while maintaining a customer-centric approach[1][3].
Primary Technology operates within the broader trend of digital transformation and IT outsourcing, particularly in sectors like education and public services where reliable, secure, and scalable IT infrastructure is critical. The timing is favorable due to increasing reliance on cloud computing, cybersecurity needs, and remote working solutions. Their role as a trusted partner helps organizations navigate complex technology environments, ensuring business continuity and operational efficiency. By fostering strong vendor partnerships and focusing on tailored IT support, Primary Technology influences the ecosystem by enabling clients to leverage modern technology effectively and sustainably[1][5].
Looking ahead, Primary Technology is positioned to continue expanding its footprint by deepening expertise in cloud services, cybersecurity, and education technology. Trends such as increased cloud adoption, hybrid working models, and heightened cybersecurity awareness will likely shape their service offerings. Their long-term independence and commitment to quality suggest a stable growth trajectory, with potential to influence regional IT service standards further. Continued investment in people and technology will be key to maintaining their competitive edge and supporting evolving client needs in a rapidly changing tech landscape[1][5].
Key people at Primary.
Primary was founded in 2015 by Ignacio Plaza (Co Founder).
Primary has raised $31.3M in total across 3 funding rounds.
Primary's investors include Homebrew, U.S. Venture Partners, Bow Capital, First Round Capital, Forerunner Ventures, Spark Capital, Altari Ventures, Benchmark, BoxGroup, Colle Capital, Flex Capital, Foundry Group.
