Prima has raised $12.0M in total across 2 funding rounds.
Prima's investors include Greycroft, H Venture Partners, Mark Ventures, AllerFund, Female Founders Fund, IVP, Jazz Venture Partners, Kleiner Perkins, M13, Owl Ventures, Thirty Five Ventures, Adrian Aoun.
Prima Manufacturing (prima.ai) is a technology-first manufacturing and supply chain integrator that provides reliable procurement solutions for North American companies, acting as a single seller of record with proprietary tech in operations, procurement, and engineering.[1] It serves businesses of all sizes by orchestrating vetted service providers into a one-stop shop, processing hundreds of RFQs daily via data consolidation and standardized processes, with a team of nearly 80 across six countries, over $42 million in financing, and service to 200+ major North American firms.[1] This enables scale benefits in talent, technology, and capital, fueling manufacturing resurgence for GDP growth and job creation.[1]
Other entities like Xiamen Prima Technology (primatouchscreen.com) build interactive flat panels (IFPs), digital signage, kiosks, and smart education solutions for global education, workplaces, and retail markets.[2][3][4] Prima Software (primasoftware.co) offers an AI-driven ERP and ecommerce platform tailored for B2B office products, furniture, and janitorial dealers, integrating inventory, sales, and mobile apps.[5] Smaller players include Australian IT firms like Prima Technologies, focused on managed services and Microsoft 365 for small businesses.[6][7] Given the query's emphasis on a singular "technology company," Prima Manufacturing stands out for its scale, funding, and North American focus amid reshoring trends.[1]
Prima Manufacturing launched two years ago (around 2024) after founders mapped thousands of local factories, engaged hundreds of customers, and processed thousands of RFQs to address supply chain fragmentation.[1] This hands-on validation built their integrator model, earning trust from 200+ large North American companies through enhanced procurement reliability.[1] With $42M+ in financing, they've scaled to 80 employees across six countries, emphasizing technology to systematize market data and expertise.[1]
Xiamen Prima Technology traces to 1985, inheriting the "PRIMA" export brand with state-recognized R&D; it shifted to ODM/OEM and branded interactive displays, expanding into IoT and cloud via a national tech center.[2][4] Prima Software emerged to streamline B2B dealer operations with ERP and AI ecommerce, prioritizing integrations and partnerships.[5] Australian Prima Technologies grew as a small IT consultancy aiding network planning for SMBs, later specializing in Microsoft cloud transitions.[6][7]
Prima Manufacturing rides the manufacturing reshoring wave, leveraging tech to counter supply chain vulnerabilities exposed by global disruptions, enabling North American firms to access vetted local/global factories efficiently.[1] Timing aligns with U.S. policy pushes for domestic production, reducing inequality via jobs and innovation spirals—market forces like labor shortages and tech adoption in subscale ops favor their model.[1]
Xiamen Prima Technology taps edtech and commercial display growth, with IFPs and CMS riding hybrid work/education and IoT expansion in Asia/Europe/Americas.[2][3][4] Prima Software addresses B2B digital commerce fragmentation, where AI ERP helps traditional dealers compete with Amazon via integrated workflows.[5] Australian Prima Technologies supports SMB cloud migration, amid rising cyber threats and Microsoft ecosystem dominance.[6][7] Collectively, they influence ecosystems by democratizing tech access—manufacturing scale, display interactivity, dealer efficiency, and IT security—amplifying productivity in fragmented sectors.
Prima Manufacturing is primed for explosive growth, potentially dominating North American procurement as AI refines RFQ matching and reshoring accelerates; expect partnerships with hyperscalers and expansion into new verticals like EVs or semiconductors.[1] Xiamen Prima could lead in AI-infused displays with 5G/IoT convergence, targeting smart cities.[4] Prima Software may consolidate B2B niches via deeper AI analytics, while IT firms like Australia's Prima evolve into full cybersecurity plays.[5][7]
Shaping trends include AI orchestration, supply chain resilience, and edge computing—these Primases position as enablers, scaling from niche integrators to ecosystem linchpins, much like how early supply chain tech fueled e-commerce booms.
Prima has raised $12.0M across 2 funding rounds. Most recently, it raised $9.0M Seed in May 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2021 | $9.0M Seed | Greycroft, H Venture Partners, Mark Ventures | |
| Feb 1, 2019 | $3.0M Seed | AllerFund, Female Founders Fund, Greycroft, IVP, Jazz Venture Partners, Kleiner Perkins, M13, Owl Ventures, Thirty Five Ventures, Adrian Aoun, Andre Iguodala, Gunnar Lovelace, Marc Benioff, Nick Green, Nicolas Berggruen, Yash Sandesara |
