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We help companies turn their data into great stories.
Priceonomics has raised $2.0M across 1 funding round.
Priceonomics was founded in 2011 by Rohin Dhar (Founder).
Priceonomics has raised $2.0M in total across 1 funding round.
Priceonomics is the price guide for everything.
Price guides are helpful for buying and selling used things. How much should I spend on this used bicycle on Craigslist? How much should I sell my stereo system for on eBay? Is this used Vespa a good deal, or what?
Priceonomics was founded in 2011 by Rohin Dhar (Founder).
Priceonomics has raised $2.0M in total across 1 funding round.
Priceonomics's investors include Andreessen Horowitz, Betaworks Ventures, BoxGroup, Caffeinated Capital, Catapult Capital, FJ Labs, Founder Collective, FundersClub, Outlander Labs, Practical Venture Capital, Quiet Capital, Social Capital.
Priceonomics is a data storytelling company that helps businesses transform their raw data into compelling, data-driven content marketing. Their core product is a content marketing service that combines data analysis with narrative writing to create engaging stories that perform well in search engines and social media. Priceonomics primarily serves companies looking to leverage their internal data to generate marketing content that educates and attracts customers, thereby solving the problem of how to create high-quality, data-backed content that stands out online. The company has demonstrated growth by evolving from a consumer price guide into a B2B content marketing platform, supported by investors like Y Combinator and Spark Capital[1][2][3].
Founded in late 2011 by Rohin Dhar, Priceonomics initially launched as a comprehensive price guide website for used goods, similar to Kelly Blue Book but covering a broader range of products such as bicycles, phones, and cars. The founders built web crawlers to collect pricing data from marketplaces like Craigslist and eBay, but the consumer-facing price guide failed to gain traction. Pivoting from this, Priceonomics shifted focus to helping companies use their own data to create valuable content marketing. This transition was marked by the development of proprietary software like Content Tracker, which measures content performance. The company is based in San Francisco and has a small, specialized team of writers, data scientists, and engineers[1][2][3].
Priceonomics rides the growing trend of data-driven marketing and content creation, where companies seek to differentiate themselves through insightful, original content rather than generic advertising. The timing is favorable due to the increasing availability of big data and the demand for authentic, research-backed stories that can improve SEO and customer engagement. Market forces such as the rise of content marketing, the need for measurable ROI in marketing spend, and the proliferation of data analytics tools work in Priceonomics’ favor. By enabling companies to tell stories with their own data, Priceonomics influences the broader ecosystem by raising the standard for quality and transparency in content marketing[2][7].
Looking ahead, Priceonomics is well-positioned to expand its influence as data becomes an even more critical asset for companies. Trends like AI-driven analytics, personalized content, and increasing regulatory focus on data transparency will shape their journey. Their ability to combine technical data expertise with compelling storytelling will likely keep them relevant and in demand. As companies continue to seek authentic ways to connect with audiences, Priceonomics’ model of turning data into great stories will remain a valuable differentiator in the content marketing space[2][7].
This trajectory ties back to their original mission of bringing new information into the world, now refined into a sustainable business helping companies unlock the storytelling potential of their data.
Key people at Priceonomics.
Priceonomics has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in May 2012.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2012 | $2.0M Seed | Andreessen Horowitz, Betaworks Ventures, BoxGroup, Caffeinated Capital, Catapult Capital, FJ Labs, Founder Collective, FundersClub, Outlander Labs, Practical Venture Capital, Quiet Capital, Social Capital, Summit Partners, Texas Halo Fund, Upfront Ventures, Xfund, Andy Rankin, Clark Landry, Don Dodge, Matt Coffin, Olivier Grinda, Othman Laraki, Patrick S. Chung, Peter Kirwan, Tom McInerney, Troy Carter, Alexis Ohanian, Brian Larson, David Villeger, Erik Moore, Garry Tan, Harjeet Taggar, Irene Pedraza, Joshua Schachter, Klaus von Sayn-Wittgenstein, Matt Humphrey, Michael Ovitz, Rick Merrill, Sam Altman, Steve Baker, Tim Fong, Vijay Boyapati, ACE & Company, Andreessen Horowitz, Blazer Ventures, Crosslink Capital, Michael Arrington, Open Network Lab, Spark Capital, Start Fund, SV Angel, Garry Tan |