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PlayPlay has raised $11.0M across 1 funding round.
Key people at PlayPlay.
PlayPlay has raised $11.0M in total across 1 funding round.
PlayPlay offers a cloud-based platform for businesses to produce professional videos efficiently. It leverages customizable templates and AI, enabling marketing and communication teams to create engaging content without advanced editing skills. The platform streamlines video production workflows for various corporate applications, simplifying an often complex and resource-intensive process.
PlayPlay was founded in 2017 by Thibaut Machet, Aurélien Dayres, and Clément Moracin. Machet, formerly Head of Social Media at Eurosport, along with his colleagues, observed companies struggling to efficiently create high-quality video content for their digital strategies. This core insight drove them to develop a platform democratizing professional video production for businesses lacking extensive resources or technical expertise.
The platform serves marketing and communication professionals across companies and organizations seeking to enhance their digital presence. PlayPlay's vision is to make video creation universally accessible and straightforward for all businesses. It aims to empower enterprises to amplify their stories and enhance digital engagement through effective, visually driven communication strategies, continuously evolving its platform to meet future market demands.
PlayPlay has raised $11.0M across 1 funding round. Most recently, it raised $11.0M Series A in May 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2020 | $11M Series A | Balderton Capital | Heartcore Capital, Lifeline Ventures, Nikolaj Nyholm, Kerala Ventures, Point Nine Capital | Announced |
Key people at PlayPlay.
PlayPlay has raised $11.0M in total across 1 funding round.
PlayPlay's investors include Balderton Capital, Heartcore Capital, Lifeline Ventures, Nikolaj Nyholm, Kerala Ventures, Point Nine Capital.
PlayPlay is a B2B SaaS company that builds an AI-powered online video creation platform designed for enterprise teams, enabling users without editing skills to produce professional videos quickly using drag-and-drop interfaces, editable templates, AI assistance, automatic subtitles, and brand controls.[1][2][5] It serves marketing and communication teams in sectors like banking, education, healthcare, and public administration, solving the problem of complex, time-consuming, and expensive video production by saving up to 90% of costs compared to external agencies.[2][3][5] Founded in 2017 and headquartered in Paris with offices in New York and Berlin, PlayPlay has raised $65.86M in funding, employs around 230-805 people, and reports $48.3M in revenue, pursuing sustainable growth to become the leading international video solution.[1][2][4]
PlayPlay was founded in 2017 by Thibaut Machet, who was then Head of Social Media at Eurosport, alongside two colleagues.[3] Machet recognized video's rising importance as a communication format but saw how production was hindered by complexity, time, and cost, prompting him to leave Eurosport and build a simple, fast, accessible tool.[3] Early traction built on this vision, leading to expansion with offices in Paris, New York, and Berlin; a pivotal $55M Series B round in 2022 led by Insight Partners fueled global ambitions and continuous innovation in AI and automation.[1][3][4]
PlayPlay rides the explosive growth of video content in enterprise communication, accelerated by social media, remote work, and AI advancements, making high-quality video accessible beyond specialists.[1][3][5] Timing aligns with AI democratization—tools like generative video and automation address the "video explosion" where demand outpaces traditional production capacity, especially in marketing-heavy sectors.[2][5] Market forces favoring it include rising B2B SaaS adoption, cost pressures on agencies, and global scalability via multi-language AI, positioning PlayPlay against competitors like Kapwing, Veed, and Pictory in a fragmented space.[2] It influences the ecosystem by empowering non-technical teams, fostering internal video cultures, and driving efficient storytelling at scale.[1][4]
PlayPlay is poised for accelerated global expansion, leveraging its $65.86M war chest, recent NYC office, and AI roadmap to capture enterprise video market share amid surging demand for fast, compliant content creation.[1][2][4] Trends like multimodal AI, real-time collaboration, and personalized video will shape its path, potentially integrating deeper with CRM/tools for automated workflows. Its influence may evolve from a creation platform to a full communication hub, solidifying its mission to put impactful video in every company's hands.[1][5]
