Pixie is a technology company.
Pixie has raised $12.0M across 2 funding rounds.
Key people at Pixie.
Pixie was founded by Kai Bond (Founder).
Pixie has raised $12.0M in total across 2 funding rounds.
Key people at Pixie.
Pixie was founded by Kai Bond (Founder).
Pixie has raised $12.0M in total across 2 funding rounds.
Pixie's investors include Benchmark, Entrée Capital Ventures, Founder Collective, Dave Munichiello, MMC Ventures, Outrun Ventures, Passion Capital, Seedcamp, Charles Delingpole, Cristóbal Conde, Accel, Battery Ventures.
Pixie Technology is a privately held global technology company specializing in location-tracking devices that use augmented reality to help users find lost items, bringing a "magical" experience to everyday problem-solving.[2][4] It serves consumers frustrated with misplaced belongings like keys, wallets, or remotes, solving the common pain of searching for small objects through innovative Bluetooth trackers integrated with AR features on mobile apps.[4] The company has demonstrated growth momentum via funding from top-tier VCs including Spark Capital, Cedar Fund, and OurCrowd, with offices in Los Altos, Boston, and Israel supporting its international operations.[2][4]
(Note: Other entities like Pixie Technologies UK, focused on AI-based CRM and IT consulting,[1] or Pixie Technologies emphasizing general tech integration,[3] appear distinct based on available information; this overview centers on the location tech firm matching the strongest investor-backed profile.)
Pixie Technology emerged as a consumer hardware innovator, with roots in creating practical yet enchanting tech solutions, as highlighted by its 2017 PR announcement positioning trackers as a "peace of find" breakthrough.[4] Founded by a team leveraging expertise in hardware, software, and AR—led implicitly by figures like President/CEO Bill Hart, who champions "pixie dust" integration of advanced tech per Clarke's Third Law—the company established a global footprint early with offices in Los Altos (US HQ), Boston, and Israel.[2][3][4] Pivotal early traction came from VC backing by Spark Capital, Cedar Fund, and OurCrowd, fueling product development amid rising demand for smart trackers post-AirTag era, though exact founding year details remain sparse in records.[2][4]
Pixie rides the explosive growth of the smart tracker market, fueled by trends in IoT, AR, and consumer hardware post-2017 launches, where devices like Tile and Apple AirTags popularized item-finding tech amid rising smartphone penetration.[4] Timing aligns perfectly with AR/VR maturation via ARKit/ARCore, enabling immersive features that basic GPS/Bluetooth rivals lack, while market forces like e-commerce-driven clutter and remote work amplify demand for such tools.[2][4] It influences the ecosystem by pushing AR into everyday utilities, inspiring competitors to innovate beyond beeps and maps, and contributing to a broader shift where "sufficiently advanced technology" (per Clarke) demystifies loss prevention for billions.
Pixie is poised to expand its AR-enhanced trackers into smart home ecosystems and enterprise asset tracking, capitalizing on AI-driven precision location trends and 5G/edge computing for sub-meter accuracy. Evolving privacy regulations and integration with platforms like Apple Find My could amplify its reach, while competition from giants may pressure differentiation through unique "magical" UX. As IoT fragmentation grows, Pixie's global VC-fueled agility positions it to evolve from niche finder to essential daily tech, redefining how we interact with our belongings in an increasingly connected world—echoing its core promise of innovation meeting real needs.
Pixie has raised $12.0M across 2 funding rounds. Most recently, it raised $3.0M Seed in November 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2021 | $3.0M Seed | Benchmark, Entrée Capital Ventures, Founder Collective, Dave Munichiello, MMC Ventures, Outrun Ventures, Passion Capital, Seedcamp, Charles Delingpole, Cristóbal Conde | |
| Sep 1, 2020 | $9.0M Series A | Accel, Battery Ventures, Benchmark, Boost VC, BoxGroup, Karim Faris, M.G. Siegler, Sangeen Zeb, GV (Google Ventures), GV, IVP, KRM Interests LLC, Lead Edge Capital, Long Ventures Partners, Meritech Capital Partners, Merus Capital, Offline Ventures, Paradigm, Sapphire Ventures, Sequoia Capital, TGM, Y Combinator, Charlie Cheever, MG Siegler, Todd Corenson, Will Gaybrick |
