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§ Private Profile · Petah Tiqwa, HaMerkaz, Israel
Pixellot provides automatic sports production solutions for amateur and semi-professional markets.
Pixellot has raised $241.0M across 4 funding rounds.
Key people at Pixellot.
Pixellot has raised $241.0M in total across 4 funding rounds.
Pixellot provides an end-to-end AI-automated sports production solution, enabling the capture, streaming, and analysis of live sporting events. The company employs artificial intelligence, machine learning, and a range of fixed and portable camera systems to deliver broadcast-quality video content for 19 different sports, effectively eliminating the need for traditional, costly production crews. Its technology allows for the automatic tracking of action, graphic overlays, and the generation of highlights.
Founded in 2013 by Gal Oz and Dr. Miky Tamir, Pixellot was established on the premise that numerous sporting events worldwide, especially at the grassroots level, were not being broadcast due to the prohibitive expenses of conventional video production. Their insight was to leverage technology to automate the entire process, making sports content accessible and affordable for a broader audience.
The company's solutions cater to a diverse clientele, including sports leagues, federations, clubs, and educational organizations, allowing them to produce, distribute, and analyze their games. Pixellot's long-term vision is to democratize sports content creation, ensuring that every game can be seen and enjoyed by its community, fostering greater engagement and development within sports ecosystems globally.
Key people at Pixellot.
Pixellot has raised $241.0M across 4 funding rounds. Most recently, it raised $35.0M Debt / Other Equity in January 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 29, 2026 | $35M Debt Financing | Ronen NIR | — | Announced |
| May 1, 2022 | $160M Series D | Ronen NIR | M12, RED DOT Capital Partners, Streamlined Ventures, UpWest, Viola Ventures, Israel Secondary Fund | Announced |
| Jun 24, 2020 | $16M Venture Round | — | Altshuler Shaham, Asahi Broadcasting Company, Baidu, Firstime Ventures, Israel | Announced |
| Sep 10, 2018 | $30M Venture Round | Alan Resnikoff | — | Announced |
Pixellot is a Tel Aviv-based technology company founded in 2013 that develops AI-powered automated sports production solutions, including hardware and software for video capture, production, and analytics.[1][2][3] It serves sports organizations, leagues, clubs, federations, broadcasters, and educational institutions—from amateur high schools to professional teams like FC Barcelona and MLB—by solving the high costs and complexity of traditional sports broadcasting through unmanned, multi-camera systems that deliver dynamic panoramic views, automated highlights, and on-demand content.[1][2][3] The company has shown strong growth momentum, with global deployments across Europe, Asia, North America, and Latin America; key partnerships like those with ESPN, FloSports, and Genius Sports; acquisitions such as VidSwap in 2019; and product launches including Pixellot Air in 2021, positioning it in the expanding $31.11 billion global sports technology market.[1][3]
Pixellot was founded in 2013 in Israel by Gal Oz and Dr. Miky Tamir, who recognized the need for affordable, automated video solutions in sports production.[1][3] The idea emerged from leveraging AI algorithms to mimic human camerawork with fixed, unmanned multi-camera systems, enabling panoramic coverage without expensive crews or equipment.[2][3] Early traction came in 2016 with a partnership with Prozone (a Stats Perform company) to equip English Premier League clubs globally, followed by a 2018 U.S. high school sports deal with PlayOn! Sports and NFHS Network.[3] Pivotal moments include the 2019 VidSwap acquisition for enhanced video analysis, the 2021 Pixellot Air launch co-developed with FC Barcelona, and a 2022 Genius Sports partnership for worldwide streaming distribution.[3]
Pixellot rides the wave of AI automation in sports tech, capitalizing on surging demand for cost-effective live streaming and analytics amid cord-cutting and digital sports consumption growth.[1][3] Timing aligns with the sports tech market's projected expansion to $31.11 billion by 2024, driven by automated systems that democratize high-quality production for non-elite events.[1] Favorable market forces include partnerships with federations (e.g., Spanish Ice Sports, Chilean Football) and media giants (e.g., Grupo Globo, NTT West), plus U.S. high school adoption via NFHS, enabling broader ecosystem influence by lowering barriers for grassroots sports data and fan engagement.[3] It shapes the landscape by influencing coaching tools, broadcaster workflows, and global leagues' digital transformation.
Pixellot is poised for accelerated expansion through deeper AI enhancements, more portable tech like Pixellot Air, and strategic alliances in emerging markets.[3] Trends like generative AI for immersive viewing, real-time analytics for betting/performance, and 5G-enabled streaming will propel its growth, potentially capturing larger shares in pro leagues and youth sports.[1] Its influence may evolve from production enabler to full ecosystem player, integrating with AR/VR and data platforms—building on its pioneer status to redefine accessible sports media.[1][2][3] This positions Pixellot as a cornerstone in AI-driven sports democratization, echoing its founding mission to make elite production universal.
Pixellot has raised $241.0M in total across 4 funding rounds.
Pixellot's investors include Ronen Nir, M12, Red Dot Capital Partners, Streamlined Ventures, UpWest, Viola Ventures, Israel Secondary Fund, Altshuler Shaham, Asahi Broadcasting Company, Baidu, Firstime Ventures, Israel.
