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§ Private Profile · 909 NW Bond St, Bend, OR 97703, USA
Pimento is a technology company.
Pimento delivers an AI-powered creative intelligence platform optimizing ad performance for marketing teams. It manages the full creative lifecycle: benchmarking trends, AI-generated briefs, and producing and analyzing high-performing ad content. Capabilities include automated generation, competitor analysis, and direct synchronization with advertising platforms.
Florent Facq and Tomás Yany co-founded Pimento, launching October 2022. Their shared passion for merging creativity with technology began at Ecole Polytechnique in Paris. The core insight was AI's potential to accelerate early creative development, transforming marketing briefs into impactful visual assets.
Marketing teams and brands use Pimento to enhance ad creative quality and maximize return on ad spend. The company envisions creative content as a critical performance driver. Pimento leverages AI to cut production costs and expedite iteration, empowering marketers to consistently deliver high-performing creatives efficiently.
Pimento has raised $3.0M across 1 funding round.
Pimento has raised $3.0M in total across 1 funding round.
Pimento is a French AI startup founded in late 2022 that builds an AI-powered platform for marketers and agencies to generate high-converting ads, videos, and visuals at scale. It serves creative and marketing teams needing fast, brand-safe ad creation, solving the problem of time-intensive manual production—reducing effort from days and thousands of dollars per week to hours and hundreds, while enabling 10x more concepts, formats, and variations.[1][3][5] The platform excels in turning creative briefs into editable mood boards, integrating products into trending ads, and ensuring outputs match brand guidelines, with strong growth evidenced by 1000+ marketing teams adopting it and accelerated feature releases via reliable AI infrastructure like fal.ai.[1][3]
Pimento was co-founded in late 2022 in France by Tomás Yany and Florent Facq, both with deep expertise in photography and computer vision.[1][5] The idea emerged from early experimentation with emerging AI models for creative workflows, art, and visual storytelling, evolving from novelty explorations to a focused tool for marketers generating campaign-ready, high-performing ads.[1] A pivotal moment came with adopting fal.ai infrastructure, slashing complexity, boosting speed, and doubling feature shipment pace, which fueled rapid adoption and shifted engineering toward R&D.[1] In December 2023, Pimento raised a $3.2 million (€3M) seed round led by Partech and Cygni Capital, with angels like Julien Chaumond (Hugging Face) and others, using fine-tuned open-source models like Stable Diffusion and Llama to power ideation and moodboarding.[5]
Pimento stands out in AI ad creation through these key strengths:
(Note: Distinct from unrelated PIMento, a B2B ecommerce data platform.[2])
Pimento rides the generative AI wave transforming creative marketing, where tools like Stable Diffusion and Mistral democratize high-quality ad production amid rising demands for speed, personalization, and scale in digital campaigns.[1][5] Timing is ideal post-2022 AI boom, as marketers face ad fatigue, format proliferation (e.g., video CTR gains), and budget pressures—Pimento's 10x testing power and cost reductions (from $5K/5 days to $500/2 hours) capitalize on this.[3] Market forces like open-source model maturity and infra like fal.ai favor it, reducing barriers for non-experts while fostering creativity beyond Pinterest/Figma limits.[1][5] It influences the ecosystem by accelerating AI adoption in martech, inspiring similar copilot tools, and enabling agencies to compete with big budgets.
Pimento's trajectory points to global expansion as the go-to AI copilot for marketing creatives, with investments in advanced workflows, more formats, and deeper campaign tool integrations to sustain momentum.[1] Trends like multimodal AI (video/text), real-time personalization, and custom model stacks will shape it, potentially evolving from ideation/moodboarding to full-funnel automation.[1][5] Influence may grow via enterprise adoption and open-source synergies, solidifying its edge in a crowded AI martech space—watch for roadmap acceleration post-funding, turning accessible creation into a performance multiplier for marketers worldwide.
Pimento has raised $3.0M in total across 1 funding round.
Pimento's investors include Cygni Capital, Partech, 7percent Ventures, Autotech Ventures, Boldstart Ventures, Dawn Capital, Dragonfly Capital Partners, eFounders, Felix Capital, Hack VC, Kearny Jackson, Meta Change Capital.
Pimento has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in December 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2023 | $3M Seed | Cygni Capital, Partech | 7percent Ventures, Autotech Ventures, Boldstart Ventures, Dawn Capital, Dragonfly Capital, EFounders, Felix Capital, Hack VC, Kearny Jackson, Meta Change Capital, Motier Ventures, Pareto Holdings, Redpoint Ventures, #secretfund, Stripe, Unruly Capital, Spencer Noon, XAnge, Antoine Martin, Charles Gorintin, Didier Valet, Ernest Oppetit, Fernando Martinelli, Frederic Montagnon, GUY Podjarny, Itamar Lesuisse, Jeremy YAP, John Lilic, Julien Romanetto, Mathilde Collin, Nicolas Brusson, Nicolas Debock, Romain Niccoli, Roxanne Varza, Scott Belsky, Thibaud Elziere, Youcef ES Skouri, Alessandro Sabatelli, Igor Manceau, Jean Charles Samuelian, Jonathan Widawski, Julien Chaumond, Nicolas Steegmann, Stanislas Polu | Announced |