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§ Private Profile · San Francisco, CA, USA
PICT is a technology company.
PICT develops a proprietary technology platform transforming static images into interactive, shoppable experiences. This core product allows businesses to embed content and e-commerce functionality directly within photographs, effectively enabling a single image to serve as a rich, actionable point of sale. The platform provides a dynamic solution for visual commerce, making photos fully integrated with online retail.
The company was co-founded in 2012 by Brent Locks, who also served as CEO, alongside Gregory Nicholas and Kele Dobrinski, who was the COO. The founders identified a market need to bridge the gap between visual engagement and immediate purchasing, conceiving a method to imbue everyday photography with direct commercial utility. Locks brought prior entrepreneurial experience to the venture.
The platform serves e-commerce businesses and brands aiming to enhance customer engagement and streamline the path to purchase through visual content. PICT’s vision centers on the future of online retail, where every image acts as an intuitive, interactive gateway, driving conversion and reimagining how consumers interact with products in a digital landscape.
PICT has raised $1.0M across 1 funding round.
PICT has raised $1.0M in total across 1 funding round.
PICT has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in April 2013.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2013 | $1M Seed | — | AngelPad, Audrey Capital, Caffeinated Capital, FPV Fund, Greylock, InterWest, Lowercarbon Capital, Offline Ventures, Redpoint Ventures, SciFi VC, Sound Ventures, Susa Ventures, SV Angel, The HIT Forge, True Ventures, Vayner RSE, Adrian Aoun, Andy Rankin, Brad Garlinghouse, DON Dodge, Drew Houston, Evan Williams, GIL Elbaz, JIM Lanzone, Joshua Schachter, Marc Benioff, Othman Laraki, Philip Kaplan, Shervin Pishevar, TIM Ferriss, Gary Vaynerchuk, Scott Belsky, Seth Berman, Steven Alan, 500 Startups, Kirsten Green, Chris Sacca, Opus Capital | Announced |
PICT operated as a technology company specializing in content commerce through a mobile and web application platform that enabled brands to engage users effectively.[2] It served brands seeking to monetize content, solving the problem of integrating seamless commerce into digital experiences, though specific details on current growth momentum are unavailable from recent data.[2] Note that "PICT" also refers to unrelated entities, such as an education company in Pittsburgh with $6.7 million revenue and 92 employees,[1] a Mimaki cloud-based printer monitoring tool,[3] Picture Technology in medical imaging,[4] and PICT Ventures Limited in the UK.[5] This overview focuses on the content commerce tech firm as the most direct match to the query.
Limited public information exists on the founders or exact founding year of the content commerce PICT, with no details on key partners or early traction in available records.[2] The company emerged in the tech space by developing a platform for content-driven commerce via mobile and web apps, likely during the rise of influencer and brand content monetization trends, though pivotal moments remain undocumented.[2] Dealroom records indicate it has since ceased active operations as described.[2]
PICT rode the early content commerce trend, where brands leveraged mobile/web apps for direct sales amid rising social commerce and influencer marketing.[2] Timing aligned with the shift from static e-commerce to dynamic, content-integrated buying, fueled by smartphone proliferation and platforms like Instagram Shopping. Market forces favoring personalized, seamless consumer experiences worked in its favor, though it appears to have been a smaller player without noted ecosystem influence.[2] Broader adoption of such tools has since been dominated by larger incumbents.
With operations appearing inactive per records, PICT's next phase is unclear—potentially acquisition, pivot, or dissolution, as no recent activity is documented.[2] Evolving trends like AI-driven personalization and Web3 commerce could revive similar models, but PICT's influence seems confined to its niche past. Investors eyeing content tech should monitor successors riding these waves, tying back to its original promise of frictionless brand commerce.[2]
PICT has raised $1.0M in total across 1 funding round.
PICT's investors include AngelPad, Audrey Capital, Caffeinated Capital, FPV Fund, Greylock, InterWest, Lowercarbon Capital, Offline Ventures, Redpoint Ventures, SciFi VC, Sound Ventures, Susa Ventures.