MyFitnessPal is a technology company.
MyFitnessPal has raised $18.0M across 1 funding round.
Key people at MyFitnessPal.
MyFitnessPal has raised $18.0M in total across 1 funding round.
MyFitnessPal is a technology company that builds the world’s leading nutrition and food tracking app designed to help users achieve their health and fitness goals through better food choices and personalized insights. It serves a global community of over 280 million members across more than 120 countries by providing tools for food logging, exercise tracking, personalized meal planning, and habit building. The app solves the problem of managing nutrition and fitness data efficiently, making it easier for users to maintain healthy behaviors and reach their wellness objectives. MyFitnessPal has demonstrated strong growth momentum with continuous feature innovation, including AI-powered food logging and integrated grocery ordering, supporting sustainable behavior change[1][2][4].
Founded in 2005 by Mike Lee, MyFitnessPal emerged from the idea of simplifying calorie counting and nutrition tracking to empower users to make informed food choices. Early traction was driven by its extensive food database and user-friendly interface, quickly gaining millions of users. The company’s growth accelerated under Lee’s leadership, reaching 80 million active users by 2015, when it was acquired by Under Armour for $475 million. Despite Under Armour’s broader ecosystem ambitions falling short, MyFitnessPal continued to thrive and was later sold for $345 million in 2020, maintaining its position as a top health app[3][1][2].
MyFitnessPal rides the growing global trend of digital health and wellness, fueled by increasing consumer focus on preventive health, personalized nutrition, and data-driven lifestyle management. The timing is favorable due to rising smartphone penetration, advances in AI for personalized recommendations, and a cultural shift toward holistic health. MyFitnessPal influences the ecosystem by setting standards for nutrition tracking apps and integrating with fitness devices and services, fostering a connected health environment that empowers users and partners alike[1][2][4].
Looking ahead, MyFitnessPal is poised to deepen its AI capabilities and expand personalized nutrition services, potentially integrating more with grocery delivery and health coaching. Trends such as increased demand for mental wellness, sustainability in food choices, and precision nutrition will shape its evolution. Its influence may grow beyond individual users to partnerships with healthcare providers and wellness programs, reinforcing its mission to enable sustainable, data-driven health improvements globally[1][4]. This trajectory ties back to its founding vision of empowering people worldwide to achieve health goals through accessible, actionable nutrition insights.
Key people at MyFitnessPal.
MyFitnessPal has raised $18.0M in total across 1 funding round.
MyFitnessPal's investors include 01 Advisors, Accel, Andreessen Horowitz, Benchmark, Bessemer Venture Partners, Bond, Bowery Capital, Carbide Ventures, Crosslink Capital, CRV, DAG Ventures, DFJ.
MyFitnessPal has raised $18.0M across 1 funding round. Most recently, it raised $18.0M Series A in August 2013.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2013 | $18.0M Series A | 01 Advisors, Accel, Andreessen Horowitz, Benchmark, Bessemer Venture Partners, Bond, Bowery Capital, Carbide Ventures, Crosslink Capital, CRV, DAG Ventures, DFJ, DST Global, Felicis Ventures, Floodgate, Great Oaks Venture Capital, Index Ventures, Insight Partners, IVP, Kapor Capital, Khosla Ventures, Kleiner Perkins, Lowercarbon Capital, Menlo Ventures, Quiet Capital, Sapphire Ventures, SciFi VC, Sound Ventures, Spark Capital, Sutter Hill Ventures, SV Angel, The Hit Forge, True Ventures, Uncorrelated Ventures, Union Square Ventures, Bradley Horowitz, Elon Musk, Jason Stomel, Joi Ito, Scott Banister, Tim Ferriss |
