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§ Private Profile · Yola, Adamawa, Nigeria
METADATA is a technology company.
Metadata.io provides an AI-powered platform for B2B marketers, automating and optimizing paid advertising campaigns across various channels. The platform leverages artificial intelligence to execute, manage, and analyze campaigns, converting ad spend directly into revenue. Consolidating automation allows B2B marketing teams to shift from manual tasks toward strategic planning and creative initiatives.
Founded by Gil Allouche, Asaf Shilat, and Yan Manevich, Metadata.io emerged from Gil Allouche's transition from software engineering to data-driven growth marketing. His core insight was simplifying demand generation for marketers lacking deep technical backgrounds. This led to creating a system tackling ad spend optimization complexities through intelligent automation.
Metadata.io serves B2B marketing professionals aiming to enhance digital advertising efficiency and impact. The company’s vision empowers businesses with data-driven insights and sophisticated automation tools. It enables marketers to generate predictable, profitable campaign results, significantly contributing to organizational growth.
METADATA has raised $48.5M across 3 funding rounds.
METADATA has raised $48.5M in total across 3 funding rounds.
METADATA has raised $48.5M across 3 funding rounds. Most recently, it raised $40.0M Series B in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2022 | $40M Series B | Matthew Cowan, Raanan BAR Cohen | Brian Cooper, Erik Matlick, Gary Nakamura, Jason Calacanis, Mark Organ, Megan YEN, Derek Chau, Gaingels, Mana Ventures | Announced |
| Sep 9, 2020 | $6.5M Series A | Resolute Ventures | Ilya Volodarsky, Mark Organ, Greycroft, Stormbreaker Ventures, Kyle York | Announced |
| May 20, 2016 | $2M Seed | Hillsven Capital | 500 Startups, Greycroft, Right Side Capital Management | Announced |
METADATA has raised $48.5M in total across 3 funding rounds.
METADATA's investors include Matthew Cowan, Raanan Bar-Cohen, Brian Cooper, Erik Matlick, Gary Nakamura, Jason Calacanis, Mark Organ, Megan Yen, Derek Chau, Gaingels, Mana Ventures, Resolute Ventures.
Metadata Technology North America (MTNA) is a technology company specializing in innovative and secure data management platforms, particularly for government data, official statistics, and research data. It builds and deploys proprietary frameworks like Rich Data Services (RDS) for metadata management and Aria for classifications, helping organizations unify data and metadata through APIs, web apps, and enterprise solutions.[1][3] MTNA serves public sector clients such as Statistics Canada, addressing challenges in data collection, repositories, discovery, delivery, and management to enable evidence-based policymaking and research, with ongoing projects like COVID-19 data catalogs demonstrating its practical impact.[1]
MTNA's leadership centers on President Jack (J), an IT professional with over 20 years of experience in metadata-driven data solutions, who developed its core flexible metadata management framework based on domain standards like SDMX (Statistical Data and Metadata eXchange).[3] Key team members include Andrew DeCarlo, a data engineer expert in ETL processes enhanced by machine-actionable metadata, and Chief Strategy Advisor Mulcahy, M.P.P., who shapes corporate strategy for growth and alignment with mission goals.[3] The company evolved from Jack's work on standards implementation, focusing on government and research data proficiency, with pivotal projects starting around 2020, such as deploying RDS and Aria in Statistics Canada's cloud.[1][3]
MTNA rides the trend of data interoperability and evidence-based governance, where rising demands for high-quality, accessible public data fuel needs for metadata-driven platforms amid growing research and policymaking reliance on official statistics.[1][4] Timing aligns with post-2020 shifts to cloud-based systems and global crises like COVID-19, which accelerated public data catalogs and secure dissemination tools.[1] Market forces favoring MTNA include government digitization, SDMX adoption by stats offices and central banks, and the push for machine-actionable metadata to combat data silos, positioning it to influence ecosystems by enabling scalable, standards-compliant solutions that enhance research efficiency.[3][4]
MTNA is poised to expand its footprint in government clouds and international stats agencies, capitalizing on AI-enhanced metadata for automated ETL and predictive analytics. Trends like federated data sharing and real-time evidence platforms will shape its trajectory, potentially amplifying influence through more global deployments akin to its Statistics Canada work. As data sovereignty and quality pressures intensify, MTNA's adaptable frameworks could redefine secure policymaking infrastructure, building directly on its proven momentum in unifying data for impact.[1][3]