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§ Private Profile · Menlo Park, CA, USA
Loop Commerce is a technology company.
Loop Commerce develops digital gifting technology, primarily through its GiftNow platform. This solution allows consumers to send gifts without requiring the recipient's shipping address or knowledge of their preferred size and color. Integrating directly with retailer websites, the system enables recipients to customize or exchange an item virtually before it is shipped, streamlining the gifting process and reducing returns. The platform provides retailers with a comprehensive service, handling transaction processing and fraud management.
The company was co-founded in 2012 by Roy Erez and Alex Sirota. Erez conceived the idea after encountering friction when attempting to purchase a gift online, realizing the conventional e-commerce checkout process was ill-suited for gifting due to the need for specific recipient details. This insight highlighted a significant gap in the market, as shopping for others represented a distinct customer journey that traditional online retail overlooked. Both founders brought prior experience building and selling companies to this new venture.
Loop Commerce's technology benefits retailers by offering a branded gifting experience that can drive customer acquisition and increase transaction volume. The system transforms gift recipients into new potential customers for the retailer, as they engage directly with the brand's platform to personalize their gift. The company’s vision centers on transforming how businesses approach gifting, ensuring a thoughtful experience for givers while empowering recipients and enhancing retailer engagement.
Loop Commerce has raised $29.0M across 3 funding rounds.
Loop Commerce has raised $29.0M in total across 3 funding rounds.
Loop Commerce is a technology company that developed GiftNow®, a SaaS platform enabling retailers to make any physical product giftable online and in-store, addressing gifting challenges like personalization, shipping, and returns.[2][3][4] It serves major brands such as Athleta, Banana Republic, Neiman Marcus, Saks Fifth Avenue, Target, and Vera Bradley, solving pain points in e-commerce gifting by offering seamless integration, zero-setup implementation, and features that boost sales while reducing returns and exchanges.[2][6] Acquired by Synchrony in 2018, it now operates as a Synchrony solution, expanding into digital gift cards and corporate gifting, with early funding exceeding $8 million from investors like Zeev Ventures.[2][5][6]
Note: Loop Commerce is distinct from Loop Returns (loopreturns.com), a separate returns management platform for e-commerce; this profile focuses on the former based on the query.[1]
Founded in Silicon Valley—specifically Mountain View or Menlo Park, CA—Loop Commerce emerged to fix online gifting barriers, making every product giftable for consumers.[2][5][6] Key figure John Grech served as Vice President and Head of Retail Partnerships, with backing from industry leaders and venture firm Zeev Ventures; the company raised over $8 million since inception.[5][6] The idea stemmed from retailer input and significant R&D, leading to its patented GiftNow® technology, which gained traction with high-profile integrations before Synchrony's 2018 acquisition to enhance digital gifting capabilities.[2][4]
Loop Commerce rides the e-commerce gifting trend, capitalizing on the shift to digital retail where consumers seek seamless, thoughtful gifting amid rising online shopping.[2][3] Timing aligned with 2010s e-commerce growth, when platforms needed solutions for physical product gifting to compete with gift cards; its acquisition by Synchrony in 2018 amplified fintech-retail synergies, diversifying payment giants into experiential commerce.[2][4] Market forces like mobile shopping and personalization favored it, influencing the ecosystem by standardizing "Gift-Commerce" and inspiring integrated gifting in retail tech stacks.[3][6]
Post-acquisition, Loop Commerce likely evolves within Synchrony as GiftNow® expands to AI-driven personalization and global corporate gifting, leveraging fintech scale for omnichannel retail.[2][7] Trends like headless commerce and subscription gifting will shape it, potentially growing influence through deeper Shopify/enterprise integrations amid e-commerce recovery. As digital gifting matures, it positions Synchrony to lead in revenue-retaining retail tools, echoing its origin in transforming gifting obstacles into opportunities.[2][3]
Loop Commerce has raised $29.0M in total across 3 funding rounds.
Loop Commerce's investors include Oren Zeev, Stephen Schuler, Kevin Hartz, ACME Capital, Blockchange Ventures, Caffeinated Capital, Catapult Capital, Coatue, Cota Capital, Craft Ventures, CrunchFund, Felicis Ventures.
Loop Commerce has raised $29.0M across 3 funding rounds. Most recently, it raised $16.0M Series B in April 2015.