leAD Sports & Health Tech Partners

leAD Sports & Health Tech Partners operates as a global venture firm and asset manager, specializing in sports and health technology. It builds and manages investment funds, deploying capital into early and growth-stage companies within its focus. The firm identifies and supports innovative startups, offering financial backing and strategic guidance to foster their development and market presence.

Launched in Berlin in 2017, the firm was founded by Christoph Sonnen and the Dassler family, descendants of Adidas founder Adi Dassler. Their insight pinpointed a significant opportunity for investment and innovation in the sports and health technology sector. This led to establishing an entity dedicated to accelerating new ventures, honoring Adi Dassler's legacy of entrepreneurial spirit.

leAD primarily serves innovative startups and entrepreneurs developing technologies across the sports and health spectrum. Its mission is to improve human conditions and experiences by leveraging technology for athletic advancement and global health initiatives. The firm cultivates an ecosystem delivering advanced solutions for critical challenges in these fields.