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§ Private Profile · 140 East Dana Street, Mountain View, CA 94041, United States
Subscription-based educational kits provider delivering hands-on STEM projects for children and families, focused on creativity and learning.
KiwiCo is a direct-to-consumer company that designs and delivers hands-on STEM projects and educational kits for children and families. The company provides over 2,000 expertly crafted activities, making it accessible for families to engage in building, exploring, and creating together, with a stated mission to inspire the next generation of innovators and problem-solvers. Operating as a multi-million-dollar business, KiwiCo utilizes a subscription-based model to offer its educational products, focusing on fostering curiosity and critical thinking skills through practical engagement. Sandra Oh Lin serves as the founder and CEO, overseeing the development and distribution of its diverse range of learning experiences across various age groups. While specific funding details are not publicly disclosed, the company maintains a significant presence in the educational toys and STEM learning sectors. Founding year information is not publicly specified, with Sandra Oh Lin as the founder.
KiwiCo has raised $10.0M across 3 funding rounds.
KiwiCo has raised $10.0M in total across 3 funding rounds.
KiwiCo is a consumer-facing educational company that builds subscription-based STEAM (science, technology, engineering, art, and mathematics) kits for children across various age groups, from toddlers to preteens.[1][2][4] It serves busy parents seeking convenient, hands-on learning experiences, solving the problem of sourcing materials and ideas for creative, educational projects that foster problem-solving and curiosity.[4][5] The company has demonstrated strong growth, shipping over 50 million crates since inception and scaling to a 9-figure online business before expanding into retail partnerships with Barnes & Noble and Target.[3][4]
KiwiCo was founded in 2011 in Mountain View, California, by parents frustrated with the challenges of finding time, ideas, and materials for enriching hands-on projects.[1][3][4] The idea emerged from a desire to nurture children's natural creativity and curiosity, turning them into creators rather than just consumers through accessible STEAM activities.[4][5] Early traction came via direct-to-consumer online subscriptions, with the company growing its team to include designers, experts, and kid testers; by processing rapid order growth akin to peers like Green Kid Crafts, it bootstrapped to significant scale before retail expansion around 2023.[1][3][4]
KiwiCo rides the edtech and DTC subscription boom in child development, capitalizing on rising parental demand for screen-free, STEAM-focused learning amid homeschooling surges and post-pandemic education shifts.[1][3][5] Timing aligns with e-commerce growth in baby/kids tech (1,281 companies tracked), where it differentiates via physical kits versus digital tools, influencing the ecosystem by normalizing hybrid retail-DTC models for education brands.[1][3] Market forces like influencer partnerships and retail pivots favor its expansion, positioning it against competitors like Lovevery (stage-based play kits) by emphasizing broad STEAM accessibility over niche Montessori.[1]
KiwiCo's trajectory points to continued retail scaling and product diversification, potentially deepening influencer ties and international crates to sustain 9-figure revenue amid edtech maturation.[3] Trends like AI-enhanced personalization in learning kits and sustained homeschooling could amplify growth, evolving its influence from DTC pioneer to mainstream family education staple—reinforcing its founding mission to build creative confidence for tomorrow's innovators.[2][4]
KiwiCo has raised $10.0M across 3 funding rounds. Most recently, it raised $3.0M Series A in February 2015.
KiwiCo has raised $10.0M in total across 3 funding rounds.
KiwiCo's investors include Accel, Antler, August Capital, Brand Foundry Ventures, Conviction Partners, Cota Capital, Craft Ventures, Jenny Fielding, Scott Hartley, Fifth Wall, Forerunner Ventures, Great Oaks Venture Capital.