Kalder has raised $10.0M in total across 2 funding rounds.
Kalder's investors include Alumni Ventures, Episode 1 Ventures, Frontier Ventures, General Catalyst, Javelin Venture Partners, Lightspeed Venture Partners, One Way Ventures, Passion Capital, sequel, Claire Hughes Johnson, Gokul Rajaram, Louis Beryl.
Kalder is a fintech company founded in 2022 that provides a white-label rewards platform enabling brands to launch partner cashback programs, gamified loyalty tools, and revenue-generating incentives directly within their apps or websites.[1][2][5] It serves consumer brands like Godiva, LVMH-backed MILE, Heat.io, and BSC Young Boys, solving the problem of stagnant loyalty programs by turning them into profitable media networks that boost engagement, generate commissions from partner sales, and deliver first-party spending insights—average brands see 50,000 cashback users driving $450K in monthly rewards sales revenue.[2][5] Kalder has raised $10.5M in funding, including a $7M seed led by Javelin Venture Partners with participation from 8VC, Human Capital, Gingerbread Capital, Emergence Capital, Formus Capital, and angels like Harry Maguire and Shuo Wang of Deel, fueling rapid growth with clients reporting $170K+ new ARR in under two weeks.[1][2]
Kalder was founded in 2022 in Brooklyn, New York (later noted as New York City), emerging from the need to reimagine brand loyalty in a digital, post-pandemic world where traditional points-based systems fell short.[1][2] While specific founders are not detailed in available sources, the company quickly gained traction by addressing brands' demands for seamless, revenue-positive loyalty tools, securing $10.5M in early funding from top VCs and high-profile angels.[2] Pivotal moments include partnerships with iconic brands like Godiva and sports clubs like BSC Young Boys, where Kalder enabled innovations such as selling 20,000+ digital badges for recurring revenue and building year-round fan economies, alongside rapid integrations yielding $170K+ ARR in weeks.[2][5]
Kalder rides the wave of fintech-enabled loyalty transformation, where brands evolve from cost centers to revenue generators amid rising customer acquisition costs and data privacy shifts (e.g., zero/first-party data focus).[1][2] Timing is ideal post-2022 funding boom, capitalizing on e-commerce recovery, affiliate marketing growth, and gamification trends in retail/sports—market forces like payment network APIs and card-linking tech lower barriers, while economic pressures push brands toward profitable engagement over discounts.[5] It influences the ecosystem by empowering non-fintech brands (e.g., luxury like LVMH, sports like BSC Young Boys) to compete like airlines selling miles, fostering cross-brand partnerships and setting a model for loyalty-as-media that competitors like Nector must chase.[1][2]
Kalder is poised to scale its Rewards Media Network™ as more brands seek fintech adjacency for loyalty, potentially expanding to new verticals like fintechs and sports leagues with gamified tools and global partners.[2][5] Trends like AI-driven personalization, embedded finance, and Web3-inspired badges will shape its path, amplifying revenue per user amid economic volatility. Its influence could evolve from niche innovator to category leader, transforming everyday brands into loyalty powerhouses—much like how it already turns static programs into dynamic, $450K/month engines.[2]
Kalder has raised $10.0M across 2 funding rounds. Most recently, it raised $7.0M Seed in November 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2024 | $7.0M Seed | Alumni Ventures, Episode 1 Ventures, Frontier Ventures, General Catalyst, Javelin Venture Partners, Lightspeed Venture Partners, One Way Ventures, Passion Capital, sequel, Claire Hughes Johnson, Gokul Rajaram, Louis Beryl | |
| Nov 1, 2022 | $3.0M Seed | Accel, Aleph VC, Better Tomorrow Ventures, FundersClub, Insight Partners, Twenty Seven Ventures |
