Justt is a fintech company founded in 2020 that builds an AI-powered chargeback management platform to help merchants automate dispute handling, recover lost revenue, and prevent friendly fraud at scale.[1][2][3] It serves e-commerce merchants and businesses processing high-volume payments, solving the problem of unscalable, manual chargeback processes that lead to revenue loss, poor win rates, and strained relationships with payment service providers (PSPs).[2][3][5] Unlike template-based tools, Justt uses machine learning for dynamic, customized arguments that self-improve via continuous A/B testing, integrating with 50+ PSPs and data sources for pre-chargeback alerts, end-to-end automation, and unified reporting.[1][3][5] Users report reduced manual workloads, higher win rates, and improved merchant perceptions with PSPs, with pay-only-on-win pricing enhancing growth momentum.[1]
Justt emerged in 2020 at the intersection of fintech and AI, founded by a team including Co-Founder and CEO, Co-Founder and Chief Risk Officer, Chief Product Officer, and Chief Technology Officer, driven by the belief that existing first-party misuse dispute solutions were unscalable and costly.[2] The idea stemmed from inefficiencies in chargeback handling across the payments ecosystem, prompting the creation of the world's first smart chargeback solution that tailors responses and evolves over time using AI and domain expertise.[1][2] Early traction came from quick PSP integrations, automated evidence provision, and a user-friendly dashboard, quickly diminishing manual workloads for clients and establishing Justt as a leader in chargeback mitigation and friendly fraud prevention.[1][6]
Justt rides the wave of AI-fintech convergence, addressing exploding e-commerce fraud and chargeback volumes amid rising digital payments post-2020.[2][4] Its timing aligns with merchants facing seasonal surges and stricter PSP rules, where manual processes fail at scale—Justt's automation transforms dispute management, boosting ecosystem efficiency by improving fraud ratios and processor standings.[3][5] By standardizing data across fragmented PSP portals and leveraging ML for prevention, Justt influences the payments landscape, helping merchants reclaim billions in revenue while enabling scalable growth in high-risk sectors like retail and subscriptions.[1][6]
Justt is poised to dominate chargeback automation as AI advancements and regulatory pressures on fraud intensify, potentially expanding into adjacent areas like full fraud prevention suites or global issuer negotiations.[2][5] Trends like real-time payments and embedded finance will amplify demand for its predictive tools, with deeper merchant data integrations driving even higher win rates. Its influence could evolve from niche solver to ecosystem standard, recapturing profits at scale and solidifying its role as the smart edge in fintech disputes—echoing its origin as the first truly adaptive chargeback platform.[1][3]
Justt has raised $80.0M in total across 2 funding rounds.
Justt's investors include Euclid Ventures, Krillion Ventures, KRM Interests LLC, Maveron, Menlo Ventures, Montage Ventures, PruVen Capital, SoftBank Investment Advisers, Ulu Ventures, Zeev Capital, Dmitry Dakhnovsky, Jason Stomel.
Justt has raised $80.0M across 2 funding rounds. Most recently, it raised $30.0M Series C in December 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2024 | $30.0M Series C | Euclid Ventures, Krillion Ventures, KRM Interests LLC, Maveron, Menlo Ventures, Montage Ventures, PruVen Capital, SoftBank Investment Advisers, Ulu Ventures, Zeev Capital, Dmitry Dakhnovsky, Jason Stomel, Louis Beryl, Omar El-Ayat, Oren Dobronsky | |
| Nov 1, 2021 | $50.0M Series B | Accel, ACME Capital, AngelList, Arbor Ventures, Benchmark, Bessemer Venture Partners, Citi Ventures, Cota Capital, Aniq Kassam, Felix Capital, Insight Partners, L Catterton Growth, March Capital, Mouro Capital, NewView Capital, Oak HC/FT, Offline Ventures, Pareto Holdings, Plug & Play Ventures, Point72 Ventures, PS Investments, Route 66 Ventures, Scale Venture Partners, Sequoia Capital Israel, Summit Partners, Team Ignite Ventures, Tribe Capital, U.S. Department of Energy, Y Combinator, Zeev Capital, Akash Garg, Chris Murphy, Christian Oestlien, Dan Raveh, David Marcus, Gokul Rajaram, Jawed Karim, Jeremy Yap, Marc McCabe, Shervin Pishevar, Troy Carter |
