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Jolimoi is a French BeautyTech startup based in Paris, France, providing a social selling platform that equips beauty professionals with digital tools to offer curated products and personalized routines. The company collaborates with over 4,600 professionals across France and Belgium, achieving 5 million euros in revenue in 2021, representing over 300% growth from the previous year. Jolimoi has raised a total of $7.55 million in funding, with notable investors including Seventure Partners, Pauline Duval, and Thierry Petit. Operating as a multi-brand platform, Jolimoi partners with various beauty brands and plans for international expansion, including into Italy. Founded in September 2017 by Isabelle Rabier, Jennifer Fiorentino, Mathilde Lemée, and Aurelia Clot. Its business model centers on social selling platform where beauty professionals and stylists sell products and services, generating revenue through collaborations with over 4,600 professionals and brand partnerships.
Jolimoi has raised $8.0M across 1 funding round.
Jolimoi has raised $8.0M in total across 1 funding round.
Jolimoi is a French technology-enabled beauty platform that curates products from over 70 partner brands, emphasizing quality, innovation, sustainability, bio, and vegan options. It serves consumers seeking personalized skincare, haircare, makeup, and wellness solutions through consultations with stylists who provide tailored routines based on individual diagnostics, while also offering exclusive deals and seasonal sales[1][3]. The platform operates as a multi-brand social sales model powered by a community of independent beauty stylists, solving the problem of finding suitable products in a crowded market by enabling responsible social selling and enlightened beauty choices[2][3][5].
Jolimoi was founded in 2016 by Isabelle Rabier and Jennifer Fiorentino in Paris, France, as a beauty advice platform to guide customers in purchasing curated products[4]. The idea emerged from a passion for beauty, evolving into a multi-brand social sales platform that leverages a community of independent stylists for personalized recommendations[2][3][5]. Early traction built on its network of stylists and partnerships with brands focused on positive impact, establishing headquarters at 24 Boulevard Saint-Denis with a small team of under 25 employees and revenue below $5 million[1].
Jolimoi rides the wave of personalized e-commerce and social commerce in beauty, where consumers demand tailored, sustainable options amid rising interest in clean beauty and direct-to-consumer models. Its timing aligns with post-pandemic shifts toward virtual consultations and community-led sales, amplified by market forces like growing vegan/bio product demand and influencer-driven purchasing in Europe[1][2][3]. By empowering independent stylists on a multi-brand platform, it influences the ecosystem by democratizing access to premium beauty advice, bridging traditional retail with tech-enabled social selling, and supporting impact-focused brands in France's competitive health and personal care sector[5].
Jolimoi is poised to expand its stylist network and brand partnerships, capitalizing on social commerce growth and AI-enhanced personalization for diagnostics. Trends like sustainability mandates and mobile-first beauty tech will shape its path, potentially scaling beyond France through app integrations or international stylists. Its influence may evolve from niche advisor to major player in enlightened beauty, reinforcing its core mission of community-powered discovery in a fragmented market.
Jolimoi has raised $8.0M in total across 1 funding round.
Jolimoi's investors include 50 Partners Impact, Daphni, eFounders, Kima Ventures, Pareto Holdings, #SecretFund, Serena Capital, Alexis Bonillo, Antoine Martin, Franck Le Ouay, Guillaume Lestrade, Michael Benabou.
Jolimoi has raised $8.0M across 1 funding round. Most recently, it raised $8.0M Series A in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2022 | $8M Series A | — | 50 Partners Impact, Daphni, EFounders, Kima Ventures, Pareto Holdings, #secretfund, Serena Capital, Alexis Bonillo, Antoine Martin, Franck LE Ouay, Guillaume Lestrade, Michael Benabou, Nicolas Steegmann, Oleg Tscheltzoff, Paulin Dementhon, Pierre Valade, Thibaud Elziere | Announced |
