InsightSquared is a technology company.
InsightSquared has raised $28.0M across 4 funding rounds.
Key people at InsightSquared.
InsightSquared has raised $28.0M in total across 4 funding rounds.
InsightSquared has raised $28.0M in total across 4 funding rounds.
InsightSquared's investors include Accomplice VC, Battery Ventures, Ensemble VC, Fifth Wall, Maveron, Quiet Capital, The General Partnership, Union Square Ventures, Wildcat Ventures, Louis Beryl, Andreessen Horowitz, Founder Collective.
Key people at InsightSquared.
InsightSquared is a revenue operations (RevOps) intelligence platform that delivers AI-powered analytics, forecasting, and dashboards to sales, marketing, and customer success teams, primarily integrating with CRMs like Salesforce and HubSpot.[1][3][4] It serves high-growth B2B companies by solving key challenges in revenue management—such as inaccurate forecasting, poor pipeline visibility, and fragmented data—through real-time insights into KPIs, activity capture, conversation intelligence, and guided selling, enabling data-driven decisions that boost forecast accuracy, rep coaching, and win rates.[1][2][3][6] Acquired by Mediafly, it has evolved into a comprehensive tool used by thousands across enterprises, with strong recognition for usability and customer satisfaction on platforms like G2.[1][3]
Founded in 2010 in Boston, Massachusetts, InsightSquared started as the "#1 Salesforce Analytics" solution for small and midsize businesses, addressing gaps in CRM reporting with intuitive sales analytics.[3][7] The company raised around $50M in venture funding over the next decade, expanding to hundreds of customers and thousands of users while earning consistent G2 leadership in sales analytics and business intelligence.[3] Key evolution included broadening to marketing attribution, RevOps dashboards, and integrations with over 50 systems; a pivotal acquisition of Olono added guided selling and next-best-action features, creating a 6-in-1 platform.[3] In a major milestone, InsightSquared was acquired by Mediafly, combining its analytics with content engagement tools for fuller revenue intelligence.[1][6]
InsightSquared stands out in the crowded revenue intelligence space through these key strengths:
InsightSquared rides the revenue intelligence wave, fueled by AI adoption in sales ops amid shifting buyer behaviors and data silos in CRMs.[2][3][7] Timing aligns with post-pandemic remote selling, where conversation analytics and automation became essential for distributed teams, while multi-touch attribution addresses complex B2B journeys.[1][3] Market forces like CRM dominance (Salesforce, HubSpot) and RevOps maturity favor it, as enterprises demand predictive tools over reactive reporting—evidenced by its G2 leadership and venture backing.[3] It influences the ecosystem by setting benchmarks for integrated platforms, inspiring competitors and enabling staffing firms or B2B SaaS to optimize talent deployment and growth.[3][9]
With Mediafly's backing, InsightSquared is poised to deepen AI capabilities in buyer intent and content analytics, potentially expanding into predictive coaching and cross-functional RevOps for larger enterprises.[6] Trends like generative AI for sales personalization and zero-party data will shape its path, amplifying its edge in win-rate optimization amid economic pressures on revenue efficiency.[2][4] Its influence may grow by powering ecosystem tools for staffing and talent management, solidifying its role from niche analytics to indispensable growth engine—echoing its origins in fixing CRM flaws for predictable B2B scaling.[3][7][9]
InsightSquared has raised $28.0M across 4 funding rounds. Most recently, it raised $14.0M Series C in November 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2014 | $14.0M Series C | Accomplice VC, Battery Ventures, Ensemble VC, Fifth Wall, Maveron, Quiet Capital, The General Partnership, Union Square Ventures, Wildcat Ventures, Louis Beryl | |
| Jun 1, 2013 | $8.0M Series B | Accomplice VC, Battery Ventures, Ensemble VC, Fifth Wall, Maveron, Quiet Capital, The General Partnership, Union Square Ventures, Wildcat Ventures, Louis Beryl | |
| May 1, 2012 | $5.0M Series A | Accomplice VC, Battery Ventures, Ensemble VC, Fifth Wall, Maveron, Quiet Capital, The General Partnership, Union Square Ventures, Wildcat Ventures, Louis Beryl | |
| Feb 1, 2011 | $1.0M Seed | Accomplice VC, Andreessen Horowitz, Battery Ventures, Ensemble VC, Fifth Wall, Founder Collective, Index Ventures, Maveron, Quiet Capital, Spark Capital, SV Angel, The General Partnership, The Hit Forge, Union Square Ventures, Wildcat Ventures, Yes VC, Bob Pasker, Jeff Bezos, Joshua Schachter, Louis Beryl, Micah Siegel, Nirav Tolia |
